Veteran eyecare media finance executive joins the C-suite as the company continues its growth trajectory
SAN DIEGO, Sept. 14, 2026 /PRNewswire-PRWeb/ -- Eyes On Eyecare (Eyes On), the #1 provider of clinical and career education for optometrists and ophthalmologists, today announced that Matt Keating has joined the company as Chief Financial Officer. The appointment comes as Eyes On continues to experience strong growth, and Keating's impactful leadership will position the company to have an even deeper and more positive influence in the eyecare community.
Based in Pennsylvania, Keating will lead finance and accounting for Eyes On, overseeing financial strategy and planning while helping position the company for continued growth.
"Matt has spent the majority of his career in eyecare media finance, so he didn't need this business explained to him, which is extremely rare, and at our level it matters. The organization has grown rapidly in the last few years and 2027 is likely to be our largest growth year thus far. Having a CFO with Matt's experience allows us to be a lot more deliberate about the products we release and services we offer over the next few years. Matt has a fantastic track record of allocating capital into growth initiatives that serve our clients and most importantly our audience of ophthalmologists and optometrists," said Matt Geller, OD, co-founder and CEO of Eyes On Eyecare.
"I couldn't be more excited about bringing on a CFO of Matt's caliber, and it's a deliberate step in how we're building this company. He has built and scaled finance functions in eyecare media before, he understands the economics of this industry, and he brings the financial rigor that lets a company grow with intention rather than by accident. That discipline is what will allow us to keep investing in what matters most: exceptional education, products, and experiences for the optometrists and ophthalmologists who trust us every day," said Brett Kestenbaum, co-founder and Chief Operating Officer of Eyes On.
Keating brings deep financial leadership experience, a track record of building and scaling companies, and roots in eyecare media. Before joining Eyes On, he served as Chief Financial Officer of Bryn Mawr Communications (BMC), a multichannel medical media company whose eyecare titles include Cataract & Refractive Surgery Today (CRST), Glaucoma Today, Retina Today, and Modern Optometry, alongside the Eyetube and Eyewire+ platforms. He held the same role at BMC's sister company, Evolve Medical Education, a continuing education provider — both companies became part of US HealthConnect. Keating also founded and served as CEO of Elevate Capital, a financial advisory and fractional CFO firm.
"I'm incredibly excited to join Eyes On Eyecare at such an important point in the company's growth. Eyes On has built a forward-thinking, technology driven organization that is constantly looking for new and innovative ways to serve the eyecare community. Having spent much of my career in this industry, I see tremendous opportunity to build on that foundation, invest thoughtfully in growth, and continue expanding the value we deliver to eyecare professionals and our partners. It's a fantastic team with an incredible culture, and I truly believe the sky's the limit for what we can accomplish together," said Keating.
About Eyes On Eyecare
Eyes On is the #1 provider of clinical and career education for the next generation of optometrists and ophthalmologists, reaching more than 60,000 engaged eyecare professionals, including 25,000 NPI-verified optometrists, ophthalmologists, opticians, and technicians who engage with the platform weekly. Through independent editorial content, CE/CME-accredited programming, digital events, Glance news, and cutting-edge products including Cited, Eyes On delivers the practical, reliable knowledge eyecare professionals need to navigate their careers and the nuances of patient care. Learn more at eyesoneyecare.com.
Media Contact
Michelle Munkres, MA, ELS, Eyes On Eyecare, 1 858-780-4450, [email protected], https://eyesoneyecare.com/
SOURCE Eyes On Eyecare
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