Eyez on the Prize™ is a new platform that transforms sweepstakes into verified engagement, ensuring every ad view delivers measurable value for brands while giving users free, transparent chances to win. Designed for global scale, it also supports white-label use cases, from corporate training incentives to sports promotions.
MINNEAPOLIS, Sept. 30, 2025 /PRNewswire-PRWeb/ -- Eyez on the Prize™, a new platform developed by SNG LABS, has filed a patent for a groundbreaking approach to sweepstakes advertising that ensures advertisers get verified consumer engagement while users compete for prizes with full transparency.
Traditional sweepstakes and digital ads are notoriously opaque - consumers rarely know if winners are real, while most ads are skipped within seconds. Yet brands spend more than $50 billion annually on promotions and sweepstakes with little proof of ROI.
Unlike these outdated models, Eyez on the Prize™ requires users to watch short branded content in full to unlock entries. Every sweepstakes is completely free to enter and capped at a limited number of spots. Each user's view order becomes their entry number, creating a transparent "digital ticket." Once the sweepstakes fills, a randomizer selects the winning number - ensuring fairness, clarity, and trust for every participant. Even those who don't win can receive exclusive offers, giving advertisers valuable engagement with every user.
This model delivers measurable CPV (cost-per-view) value while building first-party data advertisers can trust. The timing is critical: with brands under increasing pressure to prove ROI on ad spend and move away from third-party cookies, Eyez on the Prize offers a scalable solution that guarantees attention and delivers actionable data.
Applications extend beyond consumer advertising, with potential white-label campaigns for professional sports and corporate training programs offering rewards to fans or employees. The platform is also designed to integrate with existing ad ecosystems - turning skippable ads on platforms like YouTube into watch-to-win opportunities that deliver value to advertisers and consumers alike. Super Bowl tickets to company swag, the platform adapts to any prize or audience.
SNG LABS is currently in discussions with investors and partners as it prepares for launch, positioning Eyez on the Prize as a ground-floor opportunity with global potential across North America, Europe, and Asia.
About SNG LABS
SNG LABS is a Minnesota-based tech innovation studio developing IP-backed digital platforms that blend consumer engagement, advertising, and interactive entertainment - with deep roots in sports technology. Its portfolio includes Eyez on the Prize™, Handicap Hero™, FantasyTrack™, and Team-M8tes™.
Media Contact
Justin Jones, SNG LABS, 1 (507) 301-7203, [email protected], https://www.snglabs.com
SOURCE SNG LABS
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