EZ Texting Adds Emojis to Its Leading Marketing Software

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Businesses can now further engage and delight customers by adding emojis to their digital communications

EZ Texting today announced that emojis have been added to its flagship SMS marketing software, demonstrating its commitment to helping businesses delight customers through digital communications.

The company built this feature in response to survey findings that show just how much Americans love communicating with emojis.

“People use emojis to add emotion and humor to their digital communications,” said EZ Texting Chief Product Officer Josh Siegel. “When businesses follow suit, it builds brand trust, customer loyalty, and message effectiveness. We’re pleased to offer this new capability to all of our clients.”

Americans love emojis

According to a recent survey by EZ Texting, more than two-thirds use emojis in text messages—more than half (57%) use them as needed, but more than a quarter (28%) try to use them in every message.

Consumers surveyed like when companies use emojis in text messages, because it makes them feel more connected to the brand (28%) and makes the brand feel more human (21%).

In particular, Americans would like to see emojis in text communications from restaurants, grocery stores, clothing and surplus stores, doctors’ offices, and home service industries workers (like contractors).

Interestingly, only 11% want to see emojis from political candidates.

Helping brands make a more emotional connection

Businesses that use EZ Texting can choose from different emojis to include in their communications, improving the customer experience and building stronger relationships with customers.

“Our goal is to provide businesses with the best SMS communication platform and experience, so our product evolves as the ways people communicate with each other do,” added Siegel. “Today, it is clear that emojis are an important part of text communications, even for businesses.”

About EZ Texting

Founded in 2004, EZ Texting has served over 160,000 customers and is the #1 SMS marketing solution, setting the standard for business texting platforms. Our messaging solutions are featured as a top 20 Best Product for Marketers and allow businesses of all sizes to reach and engage their mobile audiences. With employees from Austin to Kiev, EZ Texting is a SaaS company that delivers the fastest, easiest and most reliable way to connect. Backed by Morgan Stanley Expansion Capital, Investor AB, and ROCA Partners, EZ Texting is continuously voted a Best Place to Work.

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Alessandra Nagy
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