Ezbob Upgrades Lending-as-a-Service Solution with Powerful Smart Onboarding

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Cutting-edge smart onboarding technology provides a ‘one stop shop’ for efficient, regulation-compliant and frictionless onboarding journeys for multiple products. Key client adopts latest technology release to remove customer onboarding friction, add depth to their market channels and reduce customer acquisition cost.

Ezbob, a pioneer in the growing ‘Lending-as-a-service’ (LaaS) sector, has announced that its new smart onboarding technology is available to all current and future clients.

Ezbob Smart Onboarding enables banks and financial institutions to create efficient, regulation-compliant and frictionless onboarding journeys for multiple products while optimising the user journey to achieve consistent user experience look and feel, and minimal data entry.

Full control over user journeys with APIs

Using a flexible UI framework, Ezbob clients can fully control their user onboarding journeys in terms of what, how and when information is requested. Individual onboarding experiences can be created using the tools of their choice and APIs to update collected data and retrieve additional data.

A/B testing to improve journeys

The user experience can look and feel can be tailored, whilst conducting A/B testing to optimise and improve the journey. SOE provides a comprehensive set of reports for tracking users’ behaviour and has data mining capabilities to analyse different product funnels across acquisition channels.

Multiple products from one onboarding experience

With Ezbob Smart Onboarding a single onboarding experience enables access to numerous products through the creation of a centralised identity. For example, if an existing bank customer wishes to apply for a new or different type of loan e.g. asset finance or invoice finance, instead of going through the entire onboarding process again – including AML, identification, KYC and fraud checks – Ezbob Smart Onboarding can extract the securely stored data and if necessary, request additional manual or third-party data.

Wealth of data

Ezbob Smart Onboarding offers connectivity to a wealth of data through its rich hub of global and local data services. Banks can make use of a host of built-in data services such as AML/KYC and easily connect additional services where required. Securely stored case data can be updated via APIs should the user apply for alternative products at a later date.

Multi and omni-channel onboarding

Using APIs, Ezbob clients can integrate their digital offering with multiple partners such as affiliates, brokers and introducers to expand their market reach. Instead of redirecting a business to a bank’s website, the partner can connect securely to Ezbob’s APIs to create a link directly into the decision engine responsible for approving a loan.

Single Sign-On

The onboarding technology is also built with Single Sign-On (SSO) to allow users to move seamlessly between various devices and environments such as desktop, tablet, mobile and apps; in the same way as ‘Facebook Login’ allows users access to the same product from multiple devices.

Tomer Guriel, Chief Executive Officer, Ezbob, said: “We’re delighted to support the millions of SMEs out there by enabling lenders to offer a significantly enhanced onboarding experience. Ezbob Smart Onboarding allows the easy and fast integration of lead originators thanks to built-in SSO. It’s A/B testing capability creates an environment for constant improvement of the user journey leading to improved conversions thus creating efficiencies in acquiring customers. We’re particularly excited about the multiple use cases for the financial industry including all types of lending products, opening bank accounts, insurance, FX and payments.”

About Ezbob

Ezbob is a pioneer in the rapidly-growing ‘lending as a service’ (LaaS) sector. We offer a best-in-class modular and end-to-end lending solution and guide banks and financial institutions through complex digital transformation.

Ezbob was founded in 2011, and first operated as an online lending platform, processing more than £1bn of loan applications from SMEs. Sensing the direction of change in bank and fintech relationships from disruption to collaboration, we made the decision to stop lending and instead fully concentrate on being a technology vendor. Our mission was clear. We wanted to build the perfect lending solution for today’s fast-paced business world.

For further information, please visit https://www.ezbob.com

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Simon Hawtin
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