Fab-Tex Filtration Reveals New Brand Identity with Redesigned Logo and Website

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Fab-Tex Filtration, a leading air filtration solution provider, announced the launch of its new corporate brand identity with a redesigned logo and updated website today. These changes come at a time when the company is evolving its service offerings and expanding its global reach.

In an effort to reflect the forward-moving direction of the company, the new brand identity represents Fab-Tex’s continued commitment to innovation in the air filtration and dust collection industries. “Staying on point with what is happening in the filtration industry is key. We want to offer our customers the latest technologies and access to advanced filtration information. Our new website gives us the perfect avenue to do that” says Vice President Jackie Maclean.

The new website (http://www.fabtexfilters.com) was designed with a customer’s user experience in mind. It features a fully responsive mobile-friendly site with a clean, modern design and improved functionality. The cross-reference catalog on the site holds over 6,000 unique part numbers to cross with an existing filter. As well, the site offers additional information to advance the ability to customize requirements across several product specifications. The website was built to recognize that each customer has a unique filtration need. Fab-Tex believes in working together with customers to make sure they receive the best performing filter for their particular containment application.

“Fab-Tex takes filter customization to the next level. No longer are you limited to buying an off-the-shelf filter that you hope is suitable for your particular application. Our specialty is working with customers to improve upon a standard filter. It’s our tagline, We Make Filters. Better.”, says Jackie.

Having extended filter media content on the new website enables our customers to educate themselves on the properties of the filter medias we use. VP of Technical Sales, Jamie Vachal says “Choosing the wrong filtering media is the biggest cause of filter failure. Matching dust particulate qualities to the right filter media with proper air flow requirements takes technical expertise and experience. Our vast technical knowledge can prevent you from making costly mistakes.”

About Fab-Tex Filtration
Fab-Tex Filtration, a leading air filtration solution provider, designs and produces high quality air filtration products. Fab-Tex focuses its technical capabilities towards solving filtration requirements for customers with efficiency and innovation. We Make Filters. Better. Visit Fab-Tex Filtration at http://www.fabtexfilters.com

Media Contact: Jackie Maclean
Phone 905-335-1012

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Jackie Maclean
Fab-Tex Filtration Inc.
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