Fabric Labels' Marketing Potential Highlighted by Meghan Markle's Imminent Embrace of High Fashion Maternity Wear, says Hi-Tech Printing & Labeling Inc.
The Los Angeles manufacturer of labels and tags for all kinds of clothing comments on a recent article that mothers-to-be are one group of consumers that really can be reached with a little help from fabric labels and hang tags.
LOS ANGELES, Oct. 25, 2018 /PRNewswire-PRWeb/ -- An October 15 article on CNN Style speculates about how the current Duchess of Sussex, better known as Meghan Markle, will continue her role as a trendsetting, fashion-forward royal as her recently announced pregnancy continues. The article goes on to discuss the increasing embrace of maternity wear by some of the world's most famous makers of haute couture. Los Angeles based manufacturer of fabric labels and tags, Hi-Tech Printing & Labeling, Inc., says that mothers-to-be are an outstanding example of how various groups of consumers can be reached by smart clothing firms.
The firm notes that women who need to purchase maternity wear are often experiencing a certain amount of embarrassment over the physical changes that inevitably come with a pregnancy – especially if they are first time mothers. A vibrantly colored hang tag with the right messaging; however, can reach out to potential customers by providing them with a reassuring, body positive thought that will make them feel good both about themselves and the product. The firm notes that hang tags can provide the space for striking graphics and verbiage that can make a product stand out on a rack or on display and increase the odds of a customer taking a look at it, says Hi-Tech Printing & Labeling.
Fabric labels also have an important role to play in making customers with particular concerns feel good about their purchase, says the firm. Though significantly smaller than hang tags, they do more than simply convey information that may be legally required, such as the composition of the fabric, the country where it was made, and care instructions. They can have messages about the benefits or sustainability of the product. The manufacturer also notes that they also can convey branding information and create the kind of subtle connections that make customers feel at home with a product. Maternity products may have a very specific timeframe in a woman's life in which they are used, but brand loyalty can be created not only in terms of a mother recommending a line of products to a friend or buying more products from the company as baby shower presents, but also in terms of purchasing other types of products from the same maker. This may apply to products aimed at non-pregnant women, children, or even the men in their lives, says Hi-Tech Printing & Labeling Inc.
Interested readers who would like to learn more about Hi-Tech Printing & Labeling Inc. can call (213) 746-7772 or visiting the manufacturer's web site at http://www.FabricLabels.com.
SOURCE Cyberset Corp
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