FameBit To Empower Social Media Influencers to Grow Their Personal Brands Through Shopify

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FameBit's partnership with Shopify will allow content creators to expand into ecommerce

FameBit, the leading self-service marketplace where brands and social media influencers collaborate for product and service endorsements, today announced a partnership with Shopify Inc. (NYSE: SHOP), a leading cloud-based, multichannel commerce platform. The collaboration will allow more than 31,000 of FameBit’s influencers in beauty, fashion, gaming, tech, travel, music, food and more to leverage Shopify’s VIP program and technology to expand into ecommerce.

“Influencers are not only content creators -- many are also entrepreneurs with their own merchandise, and many influencers dream of launching their own stores or forming partnerships with existing brands to co-create and sell their own product lines,” said Agnes Kozera, Co-Founder at FameBit. “Our partnership with Shopify will provide our influencers with the resources and expertise needed to make that dream a reality, adding even more value to our network.”

FameBit creators will now have access to Shopify VIP, an exclusive service that provides the infrastructure and customer management support needed to grow their brands. Creators will be able to launch their own multichannel store; receive guidance from a dedicated personal concierge; generate donations to a charity of their choice; and access applications, like embeddable buy buttons, to creatively sell and cross-promote their own brands across various digital channels.

“We’ve partnered with FameBit to make selling easy and affordable for the next generation of celebrities,” said Cody DeBacker, Director of Shopify VIP. “FameBit’s influencers inspire millions of people with their creative and organic branded content, and together, we want to help them expand that influence into a scalable business of their own without any hassle.”

The partnership is the latest move in FameBit’s continued push to provide creators on YouTube, Instagram, Vine, Tumblr, Facebook and Twitter with more tools to creatively monetize their personal brands and extend their influence. The self-service platform was launched in 2014 as a way for social media influencers to easily make money by partnering with brands, and many FameBit users are able to make a living by producing online content.

“We’re providing incredible value to creators and we are beyond excited,” said David Kierzkowski, Co-Founder and CEO at FameBit. “Our primary goal continues to be helping creators grow, expand and monetize their passion for creating content and Shopify VIP truly understands the value of the up-and-coming star and their influence.”

Shopify’s merchants will benefit from the partnership by having FameBit provide them with the tools and resources to align with influencers, so they can market their products and begin to scale. FameBit will help connect Shopify merchants with relevant influencers who can produce engaging content about their brands and distribute it to a highly engaged audience. Many Shopify merchants already use FameBit, so the partnership is a natural fit for both creators and merchants.

Since FameBit was founded in 2014, the startup has grown its network to more than 31,000 content creators with a total reach of 1.6 billion followers. It has also generated more than 20,000 branded videos for thousands of brands and small businesses. For more information, visit http://www.famebit.com.

About FameBit:
FameBit is the leading self-service marketplace where brands and social media influencers collaborate for product or service endorsements. As one of the fastest growing marketplace startups, FameBit works with top brands such as Adidas, L'Oreal, Marvel and Dollar Shave Club, as well as small businesses. The company was founded in January 2014 by Agnes Kozera and David Kierzkowski, who built it to meet their own small business influencer marketing needs. It is based in Santa Monica, California.

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Alyssa Galella
Moxie Communications Group
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