Fannit Answers the Confusing Question of ‘What is Inbound Marketing’ in Their Recently Released Article

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A recently released article from Seattle-based inbound marketing company, Fannit, answers the pressing question on people's minds — what is inbound marketing?

inbound marketing seattle wa
Inbound Marketing is the promotion of a company by attracting, converting, closing, and delighting customers with your product or service.

Inbound Marketing has rapidly become one of the biggest buzzwords in the world of internet marketing. Marketing teams toss the term around, while CEOs and business owners blink confusedly, hoping that they fully understand what is being said. Fannit hopes to clear up the confusion with their newly released article.

“Inbound has been called a variety of different things in the past in reference to it’s various sub disciplines,” Fannit says, “SEO, PPC, content marketing, social media, and a host of other marketing tactics have each called it a different thing. Only recently has it coalesced into a concrete definition, something we can all agree on.” What is this agreed upon definition?

According to Fannit, inbound marketing is now defined as, “... the promotion of a company by attracting, converting, closing, and delighting customers with your product or service.”

The article explains each of these actions that inbound marketing uses to bring in more customers for businesses.

While they make it clear that inbound marketing can certainly include SEO, PPC, content marketing, social media marketing, and many other marketing tactics, the underlying message is that inbound marketing is a strategy that incorporates various marketing tactics that are specifically tailored to an individual business and demographic.

To learn more about Fannit’s inbound marketing strategies, take a look at their website:

“Inbound Marketing isn’t a process- it’s a cycle,” Fannit explains, “Everything that we’ve talked about is part of an iterative cycle that improves and refines as time goes on. The more you iterate, the more you improve, and the better your marketing and sales become.”

About Fannit is a full service internet marketing agency that helps companies increase their revenue by online growth through Inbound Marketing. They service Seattle area and U.S. based companies with content development, SEO, PPC, E-mail, Press Release, and Website Conversion Optimization.

2911 Hewitt Ave
Everett WA 98201

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Neil Eneix
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