FARM TO HOME launches second collection with TENCEL™ Lyocell Available Exclusively at QVC®

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Farm to Home’s newest certified organic bed and bath collection, also available at QVC.com, features a cozy and unique infusion of “ECOlyptus”

ECOfashion Corp’s affordably luxurious home brand, Farm to Home, has just launched their second collection exclusively with livestreaming and multiplatform ecommerce retailer, QVC, blending certified organic cotton and TENCEL™ branded lyocell fiber —with a naturally smooth touch and sheen that cannot be achieved from cotton alone. The Serenity “ECOlyptus” Reversible Waffle Comfy-Let & Sham Set shines as a standout item. Farm to Home’s eco-chic new collection also includes sheet sets, pillowcases, pillows, robes and throw blankets.

To co-create products using qualitative materials, the team at ECOfashion Corp / Farm to Home partnered with the Lenzing Group to integrate TENCEL™ fibers into this stunning collection. TENCEL™ Lyocell is a wood based cellulosic fiber derived from sustainable wood sources. It utilizes wood pulp from sustainably-managed forest, reusing the solvents and water in a “closed loop” production process. Manufacturing TENCEL™ Lyocell is easy on water, energy and chemical usage. TENCEL™ branded lyocell fibers add durability, longevity, and breathability.

ECOfashion Corp Founder and CEO, Marci Zaroff has had a 20-year relationship with Lenzing. Fascinated by its softness, performance and sustainable attributes, Marci traveled to Austria to learn more about TENCEL™ fibers and explore Lenzing’s headquarters. Soon thereafter, she trademarked the term ECOlyptus® to market the TENCEL™ Lyocell story for her brands, believing that the ECOlyptus® name would help consumers better understand the eucalyptus source of the fiber in conjunction with Lenzing’s award-winning, cutting-edge technology and manufacturing process.

“From farm to finished product, the Farm to Home brand offers no compromise in style or sustainability. Grown and sewn with human and planetary wellness in mind, our ‘home sweet organic home’ brand is thrilled to be introducing the pure and plush genius of TENCEL™ Lyocell fibers into our new QVC collection,” shares Marci.

Adds Harold Weghorst, Global VP Marketing and Branding at Lenzing, “Marci is a frontrunner in sustainable fashion and home textiles and a true supporter of TENCEL™, and I have high respect and appreciation for her. With her signature dedication and experience, I am very confident about the success of her new Farm to Home brand, and wish her the best of luck with this wonderful launch.”

Leading with modern design, high quality, comfort and full transparency, Farm to Home offers affordable and authentic organic home fashion for today’s conscious consumer. Farm to Home starts at the source to foster soil health and climate change mitigation for a truly sustainable future, bringing to life high quality, super soft and accessible organic home products.

With its first full collection of six certified organic cotton categories sold out on QVC, Farm to Home is proud to offer styles that people love and seek, while making a difference. “Co-creating such a groundbreaking relationship with QVC is a real win-win-win,” adds Zaroff. “With a commitment to GOTS (Global Organic Textile Standard) Certification, Farm to Home supports farmer and worker welfare, and our products are free of GMOs, harmful chemicals, and toxic dyes and finishes. QVC’s livestreaming and multiplatform ecommerce capabilities help to connect source to story and is an unparalleled opportunity to educate and empower consumers, so we can ALL do well by doing good—collectively dreaming of a better world.”

About Farm to Home
Farm to Home is owned by ECOfashion Corp, a “Greenhouse of Brands,” founded by ECOlifestyle pioneer, innovator, expert and author Marci Zaroff. Launched exclusively on QVC in 2019, Farm to Home is committed to ethical and sustainable manufacturing, certified organic, regenerative and preferred fibers, low-impact dyes, and fair trade, cradle to cradle practices. Sister certified organic apparel brand “Seed to Style” launched on QVC on January 29, 2021.
For more information visit:
http://www.farmtohome.com | IG: farmtohomeorganic
Farm to Home on QVC

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Brandsway Creative

Alexandra Rothenberg
Senior Account Executive
AR@brandswaycreative.com

About TENCEL™
TENCEL™ is the textile specialty brand under The Lenzing Group that covers textile specialty product fiber offerings for apparel and home. The TENCEL™ product brand portfolio defines a new evolutionary step in terms of sustainability, functional benefits, natural comfort and caters for distinctive everyday usage or application. Product brands under TENCEL™ include TENCEL™ Active, TENCEL™ Denim, TENCEL™ Home, TENCEL™ Intimate, TENCEL™ Luxe and TENCEL™ for Footwear.

About the Lenzing Group
The Lenzing Group stands for ecologically responsible production of specialty fibers made from the renewable raw material wood. As an innovation leader, Lenzing is a partner of global textile and nonwoven manufacturers and drives many new technological developments. The Lenzing Group’s high-quality fibers form the basis for a variety of textile applications ranging from elegant ladies clothing to versatile denims and high-performance sports clothing. Due to their consistent high quality, their level of biodegradability and compostability, Lenzing fibers are also highly suitable for hygiene products and agricultural applications.
The business model of the Lenzing Group goes far beyond that of a traditional fiber producer. Together with its customers and partners, Lenzing develops innovative products along the value chain, creating added value for consumers. The Lenzing Group strives for the efficient utilization and processing of all raw materials and offers solutions to help redirect the textile sector towards a closed-loop economy. TENCEL™, VEOCEL™, LENZING™, REFIBRA™, ECOVERO™, LENZING MODAL™, LENZING VISCOSE™, MICROMODAL™ und PROMODAL™ are trademarks of Lenzing AG.

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alexandra rothenberg
brandsway creative
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