Fashion Labels' Potential for Targeted Marketing Underlined by the Success of Diversity-Oriented Oakland Fashion Retailer, says Hi-Tech Printing & Labeling Inc.
The Los Angeles label and tag manufacturer comments on a recent article that Sherri McMullen's outreach to women of color is an example of the power of marketing that reaches out to consumers on a more personal level.
LOS ANGELES, Oct. 16, 2018 /PRNewswire-PRWeb/ -- An October 4th article in the San Francisco Chronicle reports on the career of fashion entrepreneur Sherri McMullen and a new, larger location of her eponymous boutique in a burgeoning neighborhood of Oakland, California. The noted entrepreneur and fashionista speaks frankly about the ethnic character of her work. "It was important to me that if a young woman of color was walking by the window or came in because she followed me on Instagram that she'd see herself reflected in the store." Hi-Tech Printing & Labeling Inc., a leading Los Angeles based fabric label and tag manufacturer, says that clothes makers don't have to be shy about celebrating their unique character, ethnic or otherwise, as long as they are thoughtful in terms of finding their audience.
The manufacturer notes that clothes makers who may come from specific backgrounds or orientations may be concerned about alienating potential customers who are not members of a given group should think twice before hiding behind a generic brand identity. It's best to give careful thought to exactly where and how their products will be seen, says the fabric label maker. For example, shoppers in a progressive, multi-ethnic neighborhood who might be members of a particular group are likely to be particularly attracted to a product that celebrates that particular background or orientation; however, other consumers will also often be intrigued as well as long as the message isn't overly exclusive. Hi-Tech Printing & Labeling Inc. says that people of all backgrounds who shop in multiethnic areas are often there for a reason, and they're often quite comfortable buying products that may spring from cultures different than their own.
The manufacturer notes that it's important to choose the right message for the right market, and that's where its wide selection of fabric labels and hang tags can be central. Sometimes expanding a consumer base can be helped by a thoughtfully framed slogan that reaches beyond the most obvious market. Hi-Tech Printing & Labeling says that a good example of this kind of marketing comes from a famed mid-century ad for a rye bread manufacturer. "You don't have to be Jewish to love Levy's," said the print ads, accompanied by a picture of an obviously non-Jewish person eating a sandwich made with Jewish rye bread. Hang tags allow ethnically based brands to convey messages at the point of purchase and perhaps persuade unsure buyers to make a more out of the box purchase, says Fabric Labels Inc.
For further information visit Hi-Tech Printing & Labeling Inc. online at https://www.fabriclabels.com/ or call 213-746-7772.
SOURCE Hi-Tech Printing & Labeling Inc.
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