Fashionable Fun Bra Straps and Charms Brand Opens Line in the U.S.

GENEVA, Switzerland, April 10, 2019 /PRNewswire-PRWeb/ -- After making a huge splash in Europe, Switzerland-based Brappz is making its most popular bra straps and charms available in the United States. Fun and high quality, Brappz offers women a flirty replacement to the classic bra strap, embellished by both color and snap-on charms. Think of it as Pandora for clothing.

Brappz hooks, straps and charms are now available on Amazon and through their international/worldwide delivery website at http://www.brappz.com.

"These have been an absolute success here in Switzerland and throughout Europe. We are excited to be launching our most popular original and licensed items on Amazon in the U.S. because," says Brappz co-founder Barbara Traulsen, "We are not just solving a problem. Above all, we want to give women confidence and freedom. That is why we put our passion and energy as well as our own funds into this project."

As an international brand, Brappz Co-Founder Selene Folkesson is excited to see the rise of the bra strap as a stylish piece of jewelry that is also a joy to wear!

"It's so fun to offer customization and comfort in a way that's both creative and daring! With these classy bra straps, you'll never have to worry about hiding straps underneath a summer dress because these were made to show," Folkesson says.

BRAPPZ 2.0 AVAILABLE ON AMAZON

As Amazon is the preferred e-commerce platform, Brappz wants their American customers to be able to enjoy the benefits of their new favorite bra straps being a click and 2 days away!

"We no longer want to be the best-kept secret, we want to reach as many women as we can," Traulsen says. "Brappz will replace the unwanted visible bra strap and its hooks with an accessory that does not feel or look like underwear."

This expansion is a further opportunity for the brand to empower women by accessorizing the unexpected. The idea is that just like watches on your wrists or earrings on your ears, your bare shoulders have every reason to show off as well.

And with upcoming spring and summer months bringing so many sports events, barbeques, and other outdoor events in warm weather, it's the perfect time to flaunt your straps!

MOST POPULAR PRODUCTS NOW AVAILABLE ON AMAZON

Brappz is a fashion accessory that gives women a stylish and classy chance to reveal their comfortable and customizable bra straps and its snap-on charms. Completely adjustable bra straps let you easily change the length through a choice of four reinforced holes at each end for a perfect fit.

Here's a sneak peek at what to expect:

Brappz Trial Set, featuring 4 hooks, two standard white straps (14 in.), two long black straps (20 in.) and a Lisian flower snap-on charm.

Brappz Cross-Back Color Straps, with two classic colors (denim blue or rose quartz). This set of 4 hooks, a snap-on charm and four 20-inch straps features a patented design and the same high quality silicone!

Brappz Standard Color Straps are bold, beautiful and flirty and come in a pack of four hooks, a snap-on charm and four silky soft 14-inch bra straps made of the same high quality silicone. You can choose from three eye-catching colors: petal pink, lovable lavender and flamboyant red.

Brappz Snappz Snap-On Charms, featuring the Brappz Snappz Collection including a set of heart charms, and the Smiley(™) collaboration collection, including Smiley(™) Smile, Smiley(™) Wink Eyes, Crystal Star Eyes, and XX Eyes.

Ready for your new favorite accessory?

Here's what a couple of happy customers had to say about our popular favorites:

"Tried it and now can't live without it! Fantastic product (makes a fabulous gift too!)" Mia, customer directly from Brappz.com

"Super comfy and easy to attach! I love the fact that straps are round and not flat so they don't dig in. I match them to my outfit... a fun change!" Ellen, customer directly from Brappz.com

THE CREATIVE FOUNDATION OF BRAPPZ

Brappz co-founders Barbara and Selene are enterprising creatives with a passion for fashion that has made getting dressed a whole lot more fun. By swapping the traditional unsightly bra strap for a sassy silicon strap and fun, detachable hook, they created a clever fashion accessory that doesn't look, feel or adjust like a conventional bra strap.    

WHERE TO BUY BRAPPZ IN THE U.S.

For more information and for contests, deals, and ideas on how to customize your own look with Brappz, visit http://www.brappz.com and follow us on social media at @Brappz on Instagram, @hookedonbrappz on Twitter and Facebook.com/hookedonbrappz. To find them on Amazon, search for "Brappz".

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SOURCE Brappz