FDAnews
Falls Church, VA (PRWEB) June 14, 2016
Correcting Misinformation in Social Media:
When, Where, Why and How To Do It
July 12, 2016 — 1:30 p.m. – 3:00 p.m. ET
http://www.fdanews.com/correctingmisinfosocialmedia
It’s happening more often. Someone is posting inaccurate information on the web — and some customers are going to believe it.
It’s a real problem — and it’s got manufacturers concerned — and more than a little angry.
What to do?
Correct it? Ignore it?
What if it’s posted to the company’s Facebook page? A patient’s page? An online forum? Tweeted? Or on any myriad of social media platforms?
In this 90-minute, nuts-and-bolts webinar presented by recognized social media expert Bradley Merrill Thompson, Member, Epstein, Becker & Green, and leader of the mHealth Regulatory Coalition, attendees will hear real-world examples about these all too real scenarios, and learn:
- How to craft a social media policy to rely on, even in critical situations
- How to get out in front of situations that call for proactive use of social media — without incurring additional legal liability
- How a leading pharmaceutical company dealt with the posting of incorrect information about the side effects of one of its drugs
- How medical device companies should respond to advertisements by law firms that recruit patients by attacking products
- How to deploy FDA guidance to establish a social media policy that is responsible and compliant
- How to respond positively on Twitter and Facebook to customer complaints to squelch unfounded rumors and enhance a product online
Register today and learn how to craft an effective social media policy.
Meet the Presenter:
Bradley Merrill Thompson, Member, Epstein, Becker & Green
Bradley Merrill Thompson counsels medical device, drug, and combination product companies on a wide range of FDA regulatory, reimbursement and clinical trial issues. Mr. Thompson regularly defends companies receiving FDA warning letters, on a wide gamut of subjects including good manufacturing practice, compliance and off label promotion.
Who Will Benefit:
- Auditors
- Compliance officers
- Consultants/service providers
- Data management and statistics personnel
- Executive management
- General/corporate counsel
- Investigators
- Managers
- Manufacturing directors and supervisors
- Personnel new to the industry
- Pharmaceutical and cGMP auditors
- Regulatory/legislative affairs professionals
- Risk management specialists
- Strategic planning and business development staff
Webinar Details:
Correcting Misinformation in Social Media:
When, Where, Why and How To Do It
July 12, 2016 — 1:30 p.m. – 3:00 p.m. ET
http://www.fdanews.com/correctingmisinfosocialmedia
Tuition:
$287 per site
Easy Ways to Register:
Online: http://www.fdanews.com/correctingmisinfosocialmedia
By phone: 888-838-5578 or 703-538-7600
About FDAnews:
FDAnews is the premier provider of domestic and international regulatory, legislative, and business news and information for executives in industries regulated by the US FDA and the European Medicines Agency. Pharmaceutical and medical device professionals rely on FDAnews' print and electronic newsletters, books and conferences to stay in compliance with international standards and the FDA's complex and ever-changing regulations.