Fear Free, LLC Names Ruth Garcia as Chief Executive Officer, Tori Williams as Chief Operating Officer

DENVER, Jan. 11, 2022 /PRNewswire-PRWeb/ -- Fear Free, LLC announced today that former Chief Operating Officer Ruth Garcia has been promoted to the role of Chief Executive Officer as of January 1, 2022. Fear Free's founder and former CEO Dr. Marty Becker will continue to play a vital part of the organization as Founder and Chief Professional Relations Officer.

Garcia was Fear Free's COO since its inception in 2016, and she led with her passion about animals, their emotional wellbeing, and providing the veterinary and pet industry with high-quality, relevant, and engaging education. With over 10 years of experience successfully growing and scaling start-up businesses, Garcia thrives on creating and maintaining a culture of excellence, compassion, and commitment while helping businesses reach the next level.

"I am tremendously honored and excited to step into the role of CEO at Fear Free and to continue Dr. Becker's legacy of making the world a better place for animals," Garcia said. "Fear Free's vision of creating a world where people understand and embrace the importance of the emotional wellbeing of animals will remain our guiding star as we continue to grow our reach and our ecosystem. By connecting with more pet owners and expanding our programs and courses into new verticals to support professionals working with animals, we will continue to create a lasting positive impact on people, pets, and the profession."

"When people think of Fear Free, they often think of me," added Dr. Becker. "What they don't know is that the person most responsible for Fear Free's success is Ruth Garcia. Having been with Fear Free since the very beginning, Ruth has guided the company's growth from an idea to an industry standard. It's with nothing but excitement that I step down as Fear Free's CEO and let Ruth continue to execute our vision."

Stepping into the role of COO will be Tori Williams, who joins the Fear Free team with extensive management and operational experience through a decade-long career in the animal welfare non-profit sector. She began her career at the Richmond SPCA, where she worked to successfully open a high-quality veterinary hospital to increase access to low-cost care for the community. She then transitioned to the Denver Dumb Friends League, where she oversaw shelter veterinary teams ranging over multiple locations and providing diverse medical care to thousands of animals per year. Her passion and investment in the Fear Free model stems from her extensive hands-on experience with animals in high-stress situations.

"What I found most exciting about Fear Free is the incredible investment being made in animals by people who care deeply for them," Williams said. "This company is a true leader in the animal welfare industry. It's a privilege to join a team dedicated to changing the way people care for and think about all animals."

Since 2016, Fear Free has provided online education to more than 140,000 veterinary professionals, pet professionals, animal welfare communities, and pet owners. By closely listening to the needs of the profession and those of the new generation of pet owners, Fear Free has become one of the single most transformative initiatives in the history of companion animal practice, providing unparalleled education on emotional wellbeing, enrichment, and the reduction of fear, anxiety, and stress in pets and improving the experience of every human and pet involved.

ABOUT FEAR FREE
Founded by Dr. Marty Becker and developed by hundreds of experts in behavior, medicine, and handling, Fear Free offers online and in-person education to veterinary professionals, the pet professional community, animal shelter staff and volunteers, and pet owners. Fear Free provides both professionals and pet lovers alike with the knowledge and tools to look after a pet's physical and emotional wellbeing.

Veterinary or pet professionals can learn more about becoming Fear Free Certified by visiting fearfreepets.com. Pet owners can visit fearfreehappyhomes.com to access free videos, articles, and more that will help improve the physical and emotional health of their pets right at home. Shelter, rescue, and animal welfare employees and volunteers can visit fearfreeshelters.com to enroll in the complimentary program.

Media Contact

Jessica Sisler, Fear Free, LLC, +1 (347) 527-3101, [email protected]

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SOURCE Fear Free, LLC