Feathr Soars Into 2020 With $11 Million Investment Boost

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Marketing technology provider Feathr closes Series B funding round led by Fulcrum Equity Partners

Feathr, a Gainesville, Florida based marketing technology provider, announced it has closed a Series B financing totaling more than $11 million led by Atlanta-based growth equity firm Fulcrum Equity Partners and with participation from several existing investors including Freeman Digital Ventures, Florida Gulfshore Capital, and Florida Opportunity Fund (managed by Arsenal Venture Partners). The new funding will enable Feathr to aggressively accelerate enhancements of its product offerings as well as expand its team to accommodate a rapidly increasing customer base.

Feathr is growing a technology platform that helps thousands of professionals in the association and event industries leverage data to create personalized and effective marketing. The company’s platform currently drives membership growth, attendee acquisition, and sponsor promotion for its clients.

This latest round of funding follows an impressive period of growth for Feathr. Over the last 18 months, the company has increased its customer base by 400%, increased its annual recurring revenue by 200%, and added over 40 team members, more than doubling its headcount within the last eight months.

“Our mission is to provide our customers with the technology and support they need to continue to grow as well as expand their contributions to their members and industries. This investment is a significant milestone along that path for our entire team. It reflects everyone’s contribution to building a product and organization committed to helping an underserved industry,” said Aleksander Levental, Feathr CEO. ”We already are a leader for marketing technology in the association and event space, yet we’re nowhere near done or satisfied. We strive to be a complete and definitive marketing solution provider for our space. The partnership with Fulcrum, as well as the support of our customers, employees, and investors will enable us to deliver on that opportunity.”

“We’re excited to partner with the team at Feathr,” said Fulcrum Partner Frank X. Dalton. “Under Aleksander Levental and Aidan Augustin’s combined leadership, Feathr has seen tremendous growth, positioning them as an industry leader. Our investment to support their current momentum will propel them to continue to deliver innovative solutions to their clients.”

About Feathr

Feathr is a digital marketing platform built specifically for the needs of associations and event organizers. Feathr’s products—like Ads, Invites, and Conversations—help customers to leverage modern, data-driven digital marketing channels, with the goals of increasing membership, growing event attendance, driving new revenue streams, and more. Today more than 500 associations and event organizers—from global market leaders such as Informa to regional organizations such as the Texas Society of Association Executives—use Feathr to market thousands of events, initiatives, and member programs to more than one hundred million customers around the world.

For more information, please visit: https://www.feathr.co/

About Fulcrum Equity Partners

Fulcrum Equity Partners is an Atlanta-based growth equity firm that manages over $400 million and provides expansion capital to rapidly growing companies led by strong entrepreneurs and management teams. Fulcrum targets companies within B2B SaaS, technology-enabled services, healthcare services, and Healthcare IT sectors. Fulcrum’s initial target investment size is $3 million - $15 million to provide financing to meet a wide range of needs, including internal growth initiatives, acquisitions, divestitures, shareholder liquidity and recapitalizations. The partners have over 130 years of relevant experience in Fulcrum’s target markets, including significant operating experience in senior executive positions at companies that grew rapidly and enjoyed successful exits. Additionally, Fulcrum’s limited partners include over 100 current or former business owners/CEOs of leading companies in a wide variety of industries that provide a rich resource for the firm and portfolio companies.

For more information, please visit: https://www.fulcrumep.com/

About Freeman

Freeman is the world’s leading brand experience company. We help our clients design, plan and deliver immersive experiences for their most important audiences. Through comprehensive solutions including strategy, creative, logistics, digital solutions and event technology, Freeman helps increase engagement and drive business results. What makes us different is our collaborative culture, intuitive knowledge, global perspective and personalized approach, gained from our 90 years as an industry leader. Freeman is a family-owned company with 90+ locations worldwide and over 7,000 employees, 2,000 of whom are located outside the U.S.

For more information, please visit: https://www.freeman.com/

About Florida Gulfshore Capital

Based in Naples, FL, Gulfshore Capital is a private investment firm concentrated on early stage venture opportunities, primarily in Florida and the Southeast, with a focus on tech enabled B2B products and services. The firm invests in development rather than discovery and concentrates its investments in companies that are close to, or in the early stages of revenue generation.

For more information, please visit: https://www.gulfshorecap.com/

About Florida Opportunity Fund

The Florida Opportunity Fund (FOF) was established in 2007 to increase the availability of venture capital in Florida. The FOF actively invests in Florida-focused venture capital funds, infrastructure projects, and emerging Florida-focused companies within industries of strategic importance to the State, including Energy, Healthcare, Manufacturing, and Technology. The FOF is sponsored by Enterprise Florida and managed by Florida First Partners.

For more information, please visit: http://www.floridaopportunityfund.com/

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Aleksander Levental
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