Federal Prison Industries, Inc. Selects DC Experience Agency Blue Water + Missionside As Strategic Cross-Channel Marketing Partner

Share Article

Award-Winning DC Experience Agency, Blue Water + MissionSide, teams up with FPI to spearhead holistic cross-channel marketing program.

By supporting UNICOR in their quest to help inmates successfully return to society with new skills that will in turn improve their own communities, we see a clear overlap between our two missions.

Blue Water + MissionSide, a full-lifecycle customer experience agency headquartered in Washington, D.C., is thrilled to have been selected by Federal Prison Industries, Inc. (FPI or trade name UNICOR) in the role of strategic cross-channel marketing partner, with an overarching focus on strategy, digital, media, and social. Blue Water + MissionSide was chosen on the strength of its considered approach towards significantly increasing sales in FPI’s primary federal market, and for the proposed effective and efficient entry into FPI’s emerging state and emergency response markets.

Established by Congress on June 23, 1934, FPI’s mission is to protect society and reduce crime by providing inmates with job training and practical work skills for re-entry success.

“As a certified HUBZone, we strongly believe in making the communities we live and work in stronger,” says Blue Water + MissionSide Managing Director, Todd Coen. “By supporting UNICOR in their quest to help inmates successfully return to society with new skills that will in turn improve their own communities, we see a clear overlap between our two missions.”

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Rebecca Rodrigues
@BlueWaterDC
Follow >
Blue Water
Like >
Visit website