SAN FRANCISCO, Jan. 25, 2021 /PRNewswire-PRWeb/ -- Feed Media Group (FMG), a technology company helping businesses use music to create more engaging experiences, has partnered with Warner Music Group (WMG) to launch Adaptr, a platform that fosters the growth of innovative new apps by allowing developers to easily and legally integrate music into their experiences on an interactive basis.
Unlike previous "sandboxes" built to help developers use music to create prototypes, Adaptr provides full licensing for on-demand music, allowing businesses to skip direct licensing negotiations and go straight to market with music from popular artists and songwriters, including many from major record labels.
For a simple subscription fee, developers can build a catalog of tracks from Adaptr's pre-licensed library, which includes music from WMG's artists and songwriters, BMG Records, Equal Vision Records, Vio Mobile, A-Train Distribution, and more. Using Adaptr's user-friendly APIs and SDKs, developers can then seamlessly integrate that music into their app. Adaptr also features tools for curation that enable startups to create custom musical experiences for their audience while ensuring that rightsholders are paid for every stream.
Adaptr solves crucial problems for startups in need of music: lack of access to hit music catalogs and powerful curation tools, complex contracts, and the need to build the infrastructure to stream music and track royalties. The result is that developers can spend more time innovating while fairly compensating rightsholders.
"With Adaptr, there's no need for developers to worry about whether they should ask for permission or forgiveness. Now they can get the commercial music they want without needing to jump through the complex hoops of music licensing, distribution, and payments — the hurdles that often lead to illegal usage — and just focus on creating," said Jeff Yasuda, Co-Founder and CEO of FMG.
"One of our key goals at WMG is to make it far easier to license all music. Among other things, reducing frictions around licensing will enable us to accelerate innovation, support the startup community, engender competition, excite our fans with new and evolving ways to interact with music, and deliver additional value for our artists and songwriters," said Oana Ruxandra, Chief Digital Officer, WMG. "We want to drive innovation and spark creativity, and Adaptr will help us do just that."
FMG's platform also includes Feed.fm, which was launched in 2015 to power non-interactive radio for apps and digital technologies in the fitness, retail, healthcare, gaming, connected fitness, and AI sectors.
For more information on FMG, or to sign up for Adaptr, visit http://www.adaptr.com.
About Feed Media Group
Launched in 2015 and based in San Francisco, Feed Media Group (FMG) is a technology company dedicated to making it easy for businesses of all kinds to use music to create more engaging experiences for their customers. Led by a management team featuring veterans from the technology, music licensing and distribution, finance, and marketing sectors — including co-founders Jeff Yasuda (CEO), Lauren Pufpaf (COO), and Eric Lambrecht (CTO) — FMG creates innovative solutions that help all businesses easily access and integrate music into their experiences, while also ensuring rightsholders are paid for their work.
For more information on FMG, visit http://www.feed.fm.
Media Contacts
Laurie Jakobsen, Jaybird Communications — [email protected], 646.484.6764
Bill Greenwood, Jaybird Communications – [email protected], 609.221.2374
Media Contact
Lauren Pufpaf, Feed Media Group, +1 (415) 991-0670, [email protected]
SOURCE Feed Media Group
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