"We created our product to enhance the performance of all, knowing that each of us are meant to move in our own way," said Hugh Gaither, Founder and CEO of Feetures.
HICKORY, N.C. (PRWEB) November 04, 2021
Feetures, America’s #1 performance running sock, announced their “Meant To Move” campaign, a celebration of marathon season, spanning across their brand-owned channels. Feetures partnered with agency, Arts & Letters Creative Co., to connect with runners and share the brand’s core message, to support runners and athletes in pursuit of healthy, active lifestyles.
“At Feetures we are passionate about the running community we have found over the last twenty years,” said Hugh Gaither, Founder and CEO of Feetures. “We created our product to enhance the performance of all, knowing that each of us are meant to move in our own way. Feetures socks are designed to be ignored so you can focus on your next step, wherever that is. This campaign celebrates our heritage and marathon season alike, and we couldn’t have thought of a better partner to illustrate this with then Arts & Letters Creative Co.”
“Movement is at the heart of the Feetures brand, and at the heart of this campaign,” said Arts & Letters Creative Co. Creative Director, Lauren Albee. “When you have the right socks, you’re able to spend less time thinking about how your feet feel, and more time moving.”
“Feetures was started by a runner who loved to run but recognized that socks were kind of like “the forgotten gear,” said Arts & Letters Creative Co. Creative Director, Matt Skibiak. “We wanted to develop a campaign that reflected that full story. I've never thought about my running socks until working on this campaign. The irony is that they've made a sock you don't think about, so I guess I'm back where I started, only better.”
Founded by and for runners, Feetures socks are the number one sock choice of marathon runners. Feetures range of products are anatomically designed for a Custom-Like Fit, featuring Targeted Compression to stay in place, prevent blisters and aid in recovery. Based on this, Arts & Letters Creative Co. developed the “Meant To Move” campaign timed with the 2021 Marathon Season which speaks to both the product and the athlete.
Blisters Suck is an integrated campaign that spans across social, digital and retail, including a Feet First Aid Kit called “Shoulda Worn Feetures” that comes with bandages and a pair of blister preventing Feetures. The work highlights how Feetures’ product innovation has made blisters preventable; Anatomical Design and Targeted Compression remove friction and moisture absorption in the material keep feet dry. The “Shoulda Worn Feetures” kits have been handed out at participating JackRabbit stores in New York City ahead of the Marathon.
For the Marathon season, specifically, Feetures celebrates 26.2 as the embodiment of people who are “Meant To Move” with a Marathon Coffee Table Book that is 26.2 spreads long and a series of 26.2 slide Instagram Stories: “Weird Marathons Around The World,” “26.2 Reasons Why Blisters Suck” and the true and surprising reason why a marathon is 26.2 miles.
26.2: A Marathon Story by Feetures, dedicates a spread to each mile of the race and charts the eight emotional stages of running a marathon (Excitement, Denial, Shock, Isolation, Despair, The Wall, Affirmation and Elation). In addition to printing 250 copies of the book, which were sent to prominent members of the running community, several spreads were shared on Feetures’ social channels and shared via ground teams to runners during the Boston, Chicago and upcoming New York City marathons.
Founded in 2002 by sock connoisseur and passionate runner, Hugh Gaither, Feetures performance socks were created to support runners and other athletes in their pursuit of healthy, active lifestyles. Feetures are focused on offering products that are designed to help everyone achieve their personal best. The brand is a family-owned business out of Hickory, North Carolina, founded in technological design, innovation and sustainability. Committed to the quality of their product and the satisfaction of their customers, every Feetures products includes a lifetime guarantee.
Arts & Letters Creative Co.
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