Fenix Group Announces Acquisition of Concrete Coatings, Inc.

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Fenix Group (“Fenix”) is pleased to announce it has acquired substantially all the business assets of Concrete Coatings, Inc. (“CCI”), a leader in the Rocky Mountain region for concrete overlays, dyes, stains and other related decorative concrete products.

the Fenix Group - CCI

Fenix Group

Partnership with CCI allows us to fill several product and geographic gaps while adding talented individuals to our pool of dedicated employees and partners in excellence. This is truly where one plus one exceeds two

Fenix is an industry leader in specialty high-performance coatings and concrete solutions for real-world challenges and has been focused on strategically acquiring premier brands to expand its manufacturing, sales and distribution footprint. CEO, Ray Torres, stated “CCI fits our strategic objective of acquiring strong brands, offering premium quality products, in areas where we are either not currently represented or are under-represented. CCI expands our product offerings within the construction, concrete and decorative concrete market segment, and gives us another manufacturing and warehousing location. We are extremely excited about CCI joining the Fenix family of brands.

Concrete Coatings, Inc. (https://www.concretecoatingsinc.com) was founded in 1997 and is headquartered in Layton, UT. CCI has historically supported growth with its distribution partners through unapparelled quality, innovation, and extensive product training. Alan Christensen, owner of CCI said, “We believe we found the right partner for CCI; this gives us the ability to expand our sales reach and product offerings. Our core values are very similar, which gives us great comfort for the ultimate benefit of our valued employees and customers. We look forward to the next step in this journey.”

Chris Franzen, VP of Sales and Strategic Accounts said, “Partnership with CCI allows us to fill several product and geographic gaps while adding talented individuals to our pool of dedicated employees and partners in excellence. This is truly where one plus one exceeds two”.

CCI’s attention to quality control, technical expertise, and onsite customer support has made them a recognized brand in the Rocky Mountain region, while they also sell in the West Coast and other states beyond the Rockies. In adding the CCI brand, Fenix Group now has five power brands within its portfolio, Sierra, TK Products, SureCrete Design and Burke. TK Products (http://www.tkproducts.com) is a leader in construction and concrete coating systems, with innovative air barrier and waterproofing systems, while SureCrete Design (http://www.surecretedesign.com) is a leader in the decorative and specialty concrete market segment. Sierra Performance Coatings (http://www.sierrapaint.com) and Burke Industrial Coatings (http://www.burkeindustrialcoatings.com) own proprietary, highly customized leading-edge technology for industrial coatings, OEM’s and MRO’s.

For more information, please contact Ray Torres, CEO (rtorres@fenixspc.com; 1-952-938-7223) or Tony Leff, VP of Marketing (tleff@fenixspc.com) at 352-834-2007.

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