Birmingham brokerage moves portal booking into its TMS to give its operations team more time for customer work
BROADLANDS, Va., Sept. 23, 2026 /PRNewswire-PRWeb/ -- Qued, a leader in developing sophisticated, automated appointment scheduling solutions for supply chain and logistics companies, today announced that Fetch Freight, a Birmingham, Alabama, freight brokerage, has gone live with Qued's Smart Appointments platform.
Fetch Freight's leadership had known Qued for more than a year before buying. Qued's team visited the Birmingham office, demonstrated the product, and stayed in contact as Fetch Freight evaluated the opportunity. As Fetch continued to grow this year, the timing made sense.
For appointment scheduling, the company started by identifying opportunities to make the process more efficient and then looking for a vendor built to address that specific need. Appointment scheduling is the only work Qued does, and its focus was a factor in the decision by Fetch Freight to choose Qued.
"Our goal this year was to have people doing people things. We want our operations team focused on the customer's needs and being the face for the customer, with the administrative work automated," said Brooke Crifasi, Senior Manager of Business Operations at Fetch Freight.
Qued's platform uses machine learning to find the best appointment slots in real time, weighing ETAs, facility capacity, historical performance, and each location's specific requirements. Qued connects directly to the transportation management system a broker already runs, so scheduling happens where the rest of the operation lives.
"Appointments are all we do, and that focus is what lets us connect into the systems a broker already runs and handle every channel a facility requires," said Prasad Gollapalli, CEO of Qued. "Fetch Freight is growing quickly, and we are glad to support that growth with a platform built to do this one job well."
About Qued:
Qued is a cloud-based, AI-powered smart workflow automation platform transforming load appointment scheduling for brokers, 3PLs, and carriers. By automating the scheduling process, Qued eliminates manual work, simplifies multi-stop load appointments, and ensures seamless coordination across the supply chain, improving both operational efficiency and customer satisfaction. For more information, visit www.qued.com or contact us at [email protected].
About Fetch Freight:
Fetch Freight is a family-owned freight brokerage headquartered in Birmingham, Alabama, serving shippers of all sizes across North America. Fetch Freight has been named to the Inc. 5000 list of the fastest-growing private companies in the United States. For more information, visit fetchfreight.com.
Media Contact
Adam Robinson, The Robinson Agency, 1 2148720780, [email protected], The Robinson Agency
SOURCE Qued
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