Fiberstar, Inc. Launches a New Website for Citri-Fi® Natural Citrus Fiber

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Fiberstar’s new website improves the digital experience on desktop, mobile and tablets by showcasing product usage tables, video tutorials, trade news, technical blogs and social media channels which caters to the global food and beverage industry.

Citri-Fi Natural Citrus Fiber Provides Clean Label High Water Holding and Emulsification to Food and Beverages.
Our goal is to reduce the learning curve. Therefore, companies can cut development time to market.

Fiberstar, Inc., a global market leader in clean label food ingredient solutions for the food and beverage industry launched a new innovative website.

After extensive research, Fiberstar revamped the new website to improve the digital experience. Now, the website offers global visitors updated ingredient usage tables by food application and video tutorials. And, this site gives the market access to industry news and technical blogs. The redesigned homepage highlights Citri-Fi’s natural citrus fiber products, applications and digital videos. In addition, it features Citri-Fi’s certifications including FSSC22000, Non-GMO Project Certification and GRAS.

“Fiberstar’s new website is full of simple digital tools. As a result, our global customers can quickly learn about our clean label functional citrus fiber,” says John Haen, President and CEO of Fiberstar. "Our goal is to reduce the learning curve. Therefore, companies can cut development time to market."

The site is now more mobile and tablet friendly. As a result, ordering samples or contacting the team is a quick click of a button. Additionally, the website also shares multiple social media channels which are key communication platforms now in the food and beverage industry. These channels include Linked-in, Twitter, Facebook, YouTube and Pinterest.

“We continue to invest in new plant-based ingredient technologies as well as digital platforms. As a result, the market is always in tune with our latest developments.” says Mr. Haen.

The Fiberstar website was designed by Nikita McKinder Web Design which specializes in website build and maintenance.

Fiberstar, Inc. http://www.FiberstarIngredients.com is a privately held innovative biotechnology Company focused on enhancing food performance by manufacturing and marketing value-added, plant based food ingredients. Its largest brand, Citri-Fi, is a natural, highly functional citrus fiber sustainably produced. The physical patented process creates the high water holding and clean label emulsification properties. Citri-Fi is GRAS, non-allergenic, non-GMO and has no E-number. This natural fiber line benefits meat, dairy, bakery, dressings, sauces, frozen food, beverages, plant based foods and pet food through textural improvements, nutritional enhancements and/or cost savings. Headquartered in River Falls, Wisconsin with manufacturing in Florida and Wisconsin, Fiberstar sells products globally in over 65 countries.

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Jennifer Stephens
Fiberstar, Inc.
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