FieldEdge Launches Interactive New Website Designed with Digital Silk

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Software provider FieldEdge has launched their new website, designed in partnership with the global digital agency Digital Silk.

“Our goal was to show home service contractors the ways in which our software can be a valuable asset to their entire team and allow them to streamline every part of their business,” said Priscilla Choi, Marketing Manager at FieldEdge.

FieldEdge (formerly dESCO) partnered with Digital Silk to create an interactive, custom-designed website that highlights the premium field service management software FieldEdge offers to contractors in the HVAC, plumbing, electrical and locksmith industries.

The new website focuses on the company’s software results and benefits, using consistent messaging to show how field service companies can increase efficiency in the office and in the field. Accessible from anywhere and updated in real-time, FieldEdge connects every part of a business’s operations and gives everyone on the team a powerful, yet easy-to-use system.

Digital Silk created a brand strategy that set the brand voice and brought the company’s personality to life through the custom design. The team conducted extensive industry and audience research to account for different customer needs, their pain points and the user journey.

The overall design is modern with creative animations, and each page is planned for conversion and optimized for SEO. The main product pages allow customers to dive into each product feature with detailed images and benefits-centered content.

The new site celebrates FieldEdge’s 40-year history and company culture, showing why clients and employees alike chose to partner with the award-winning company.

“Our goal was to show home service contractors the ways in which our software can be a valuable asset to their entire team and allow them to streamline every part of their business. We are confident the new website achieves this goal by highlighting the reasons why FieldEdge is the leading field service management software on the market,” said Priscilla Choi, Marketing Manager at FieldEdge. “After a successful website launch, we’ve only been hearing praise and positive remarks from our customers and employees.”

About FieldEdge:

FieldEdge, a subsidiary of Clearent LLC, is the leading provider of SaaS business management solutions to the home service market. FieldEdge has helped thousands of service-based organizations increase sales performance and workforce productivity by managing all aspects of their daily operations since 1980. FieldEdge, with offices in Fort Myers and Atlanta, is a hyper-growth software company with a startup culture that is backed by over 40 years of industry-leading knowledge. To learn more, visit fieldedge.com.

About Digital Silk:

Digital Silk is a creative digital agency focused on growing brands online. From custom websites to digital marketing, Digital Silk creates SUPERIOR digital experiences to drive higher conversions, greater brand engagement & measurable results.

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Immy Ransom
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