Fifth Annual Winshuttle EnterWorks Engage Conference Sees Great Success in First-Ever Live Virtual Format

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EnterWorks platform ecosystem joins virtual event to connect and collaborate with industry experts, partners and each other to drive further value from their Multi-Domain Data Management investment

“We’re thrilled with the response to our live virtual Engage conference, and we were especially pleased how valuable the audience found our interactive sessions,” said Kerry Young, Vice President and General Manager of Winshuttle EnterWorks

Winshuttle, the provider of the EnterWorks industry-leading Master Data Management (MDM) and Product Information Management (PIM) platform reports that its 5th Annual Engage Conference, held virtually earlier this month, was a resounding success. The virtual format drove global participation across the EnterWorks ecosystem, with a threefold increase in the number of registrants.

“We’re thrilled with the response to our live virtual Engage conference, and we were especially pleased how valuable the audience found our interactive sessions,” said Kerry Young, Vice President and General Manager of Winshuttle EnterWorks. “Because of the virtual format, we even saw an extended number of customer teams worldwide who might not normally have paid airfare and hotel expenses for an onsite event.”

The feedback from attendees was overwhelmingly positive, with attendees calling the event “the best online conference,” and specifically applauded the EnterWorks platform’s educational materials including best practices and over 80 on-demand training sessions and opportunities for networking.

Forrester Analyst George Lawrie who delivered a live keynote address on the importance of quality product data titled, Perfect Product Information Promotes Path to Purchase. Among the most attended sessions were interactive customer sessions including the Adapting to a Changing Environment customer panel and the Data Governance: Organizing for Success roundtable. Customer speakers from Avid Technology, Carhartt, Conagra Brands, Holly Hunt, IPC-Subway and Optum shared their perspectives and experiences on trends and best practices they’ve seen and adapted to over the last year.

Engage was sponsored in part by EnterWorks’ ecosystem of partners including Amplifi, IntelliTide, Pivotree, DataCatalyst, Intershop, Productsup, 1WorldSync, Codifyd, Content Status, Infoverity, C2-Competitive, and Venzee. These partners not only answered attendee’s questions in a virtual tradeshow atmosphere, but they also provided content, training and delivered on-demand best practices sessions.

The event culminated with a “Customer Appreciation Night” featuring live entertainment and a charity auction featuring donations from Holly Hunt, Lane Furniture, Big Rock Sports, Gourmet Foods International and Infoverity. All proceeds, including a Winshuttle corporate match, benefited the Ronald McDonald House.

The level of interest amongst the EnterWorks broader ecosystem demonstrates the value of Multi-Domain Data Management and the drive to move beyond product experience management to fully address experiences for customers, associates, suppliers, colleagues and brand experience managers.

For more information, visit http://www.winshuttle.com/enterworks.

About Winshuttle
Over 2,400 enterprises across the globe trust Winshuttle’s automation, Product Information Management (PIM), and Multi-Domain Master Data Management (MDM) software to drive business results at scale, become more agile and transform digital into a competitive advantage.

Winshuttle’s EnterWorks solution is a Multi-Domain MDM & business process automation solution provider that powers 2400+ brands including Fender, GSK, Thomson Reuters, Mary Kay, IDEA, US Foods, Ecolab, Carhartt, Rich Products, and many more. The EnterWorks platform is highly ranked by industry analysts as a Multi-Domain Master Data Management hub with deep Product Information Management (PIM) and Digital Asset Management (DAM) capabilities. Our flexible platform enables customers to deliver high-quality data and experiences across systems, channels, and audiences. Learn more at https://www.winshuttle.com/enterworks.

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Melissa Perlman
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