Fifth Column Games, Wins Its First Emmy Award in 2020 for Mr. Robot’s “Season_4.0 ARG”

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Independent games studio wins its first Emmy Award for an augmented reality game for season four of USA Network's television show, "Mr. Robot."

Independent cross-platform games developer and publisher, Fifth Column Games, along with USA Network (https://www.usanetwork.com/), creative agency Ralph Interactive (https://ralphandco.com), Producer Roxanne Paredes and Writer Jeff McKibben won a 2020 Emmy award for “Outstanding Interactive Extension Of A Linear Program - 2020” on Sunday, September 17, 2020 (https://www.emmys.com/bios/fifth-column-games). This is the first Emmy nomination and win for the San Francisco-based games studio. Other nominees in the category were Netflix’s Stranger Things’ "Scoops Ahoy: Operation Scoop Snoop" and HBO’s Westworld’s "Free Will Is Not Free Interactive Experience."

Fifth Column Games' COO, Mike Fahmie, loved having the opportunity to work on a game where the "little, obscure details were the focus” rather than a fun thing to add.

"We really appreciate the recognition for the time and effort we spent to make sure it was perfect," he stated. "What impressed me the most was the community of solvers the game brought together from the show, and how they worked tirelessly month after month towards the solve across message boards and chat rooms.”

“Not only are we huge fans of the show,” added CEO Andy Marsh, “but the whole project was a love-letter to the fans. We make games because we love games, and we always try to add the details and polish that make our games into something fans really love - even when the business model doesn't necessitate it. For this project, that was the whole point, and it was a joy to work on.”

Fans of the USA Network television show, Mr. Robot, including members of Reddit’s “ARG Society,” teamed together for months to reach the end game content. Hints and breadcrumbs over the course of season four of the television series led to a series of puzzles and ciphers which eventually unlocked fun content about the television series and its characters. The puzzles were not always apparent, so even to find the puzzle, much less solve it, would require multiple skill sets and educational backgrounds. The first episode of season four aired on October 6, 2019, and the ARG was solved on August 19, 2020.

“This was a dream project for our studio, one that combined our passion for creating fun and interesting games with our strong fandom of the Mr. Robot universe,” said Adam Lipski, CTO of Fifth Column Games. “To be recognized by the Television Academy for our work is such an amazing honor, and we’re forever grateful.”

Watch the award announcement and thank you speech here: https://www.emmys.com/video/2020/creative-arts/interactive-extension-linear-program

For more information about Fifth Column Games, please contact Joyce Lee at joyce@c5games.com.

About Fifth Column Games

Fifth Column Games is an independently owned and run games studio that has partnered with A&E Television Network, 2K Games, USA Network, Digital Capital, and Nifty Games as well as self-publishing several of their own titles. Popular brands they have worked with include Pawn Stars, Ancient Aliens, Duck Dynasty, Top Shot, the NBA (National Basketball Association), the NFL (National Football League), and of course, Mr. Robot. Fifth Column was founded in 2011 by Andrew Marsh, Mike Fahmie, and Adam Lipski, who have over 50 combined years of experience in the video game industry and have shipped dozens of titles for console, web, mobile, and PC. For more information, please visit http://www.c5games.com.

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Joyce Lee
@c5games
since: 06/2012
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