FilmTrack names current CRO Michael McGuire as new COO

Share Article

McGuire brings a data driven approach to decision making and organizational structure that will allow FilmTrack to harness the rapid growth of the entertainment rights industry.

Leading entertainment rights management company, FilmTrack, is pleased to announce that current CRO Michael McGuire has been named as new Chief Operating Officer. McGuire will maintain the responsibilities for sales and revenue from his previous role, but will be expanding his purview into operational areas of the organization as well. He will be responsible for overall business continuity across the company with a focus on driving sustainable growth and operational efficiencies.

FilmTrack CEO Jason Kassin says, “Over the past few years, Mike has demonstrated an incredible facility for real impact across the organization. He was an integral player during our pre and post-acquisition activities with CNB and provides ongoing support and guidance to all divisions within FilmTrack. Michael’s data driven approach to decision making and organizational structure will allow FilmTrack to harness the rapid growth we are seeing and differentiate us even further in the industry.”

McGuire has served as Chief Revenue Officer of FilmTrack since joining the company in 2017 and has more than 20 years of experience working with enterprise software, services, and hardware companies. Prior to joining FilmTrack, he was the EVP of Sales and Marketing for Fastpay, where he led the growth of the company’s portfolio from $500M to over $1.6B. Earlier in his career he held management and executive management roles at Velocify (Acquired by Ellie May), Ascendant Technology (acquired by Avnet), FileNet (acquired by IBM), and Siebel Systems (acquired by Oracle).

About FilmTrack:

Founded in 1996, FilmTrack is the global standard in entertainment rights management and associated financials. They provide end-to-end SaaS solutions and specialize in simplifying the complexities of managing and licensing intellectual property. FilmTrack’s cloud-based platform allows entertainment and new media companies to manage contracts, rights, financials, royalties and participations all under one roof. Visit to learn more.

FilmTrack is an RBC company and a subsidiary of City National Bank Member FDIC. City National Bank is a subsidiary of Royal Bank of Canada.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Mason Frenzel
+1 6154243711
Email >
since: 02/2012
Follow >
Visit website