The recognition program honors companies and nonprofits providing people compelling reasons to care about them and offering inspiration for others to buy in
LOS ANGELES, Oct. 25, 2022 /PRNewswire-PRWeb/ -- Fast Company announced today its second annual Brands That Matter list, honoring brands that communicate and demonstrate brand purpose. These companies and nonprofits have achieved relevance through cultural impact and social engagement, and authentically communicated their missions and ideals.
The final list, which includes large multinational conglomerates, small-but-mighty companies, and nonprofits, recognizes 145 brands that give people compelling reasons to care about them—and offer inspiration for others to buy in. All 145 have found an ability to forge an emotional connection with customers, whether leading on the environment or pop culture, engaging B2B customers, or responding meaningfully to current events.
All brands that applied were considered for overall recognition. Additionally, there are also honorees on category-specific lists based on region, size, and status.
"This year, we've expanded the Brands That Matter program to evaluate honorees in the context of how they matter within the category in which they compete for people's attention or loyalty. The result is a wide-ranging list of honorees that are making their mark on culture, and through social impact," said Brendan Vaughan, Fast Company's editor-in-chief.
"Find Your Grind has always been a company built for Gen Z to meet them where they are at to help them explore where they want to go. I know for me, perfect grades to the perfect college outcome wasn't going to be my route towards a successful life, and I know I'm not the only person out there that feels this way. We need to help students better prepare for their futures, and that all starts with a strong sense of identity and knowing the pathways that are possible to build a purposeful life." said Nick Gross, founder and CEO.
Find Your Grind disrupts old career exploration models with a future-proofing curriculum. The product helps pair dynamic and relevant career content with evidence-based learning design and delivers it through a technology-enabled platform that personalizes the journey for each student. In addition to relevant careers, the student journey is supported through a multi-year curriculum that uses social emotional learning to bring 21st century skills into focus so that students can see how these skills relate to potential career pathways and lifelong success.
Scrapped too are the sometimes hours-long personality assessments. Find Your Grind relies on a series of short assessments that help students explore their priorities and see how those might relate to different career paths. The platform offers digital experiences that bring career choices to life through conversations with mentors working in the field. All of the content is delivered in bite-sized formats designed to resonate with Gen Z minds.
Fast Company editors judged each brand on relevancy, cultural impact, ingenuity, and business impact to compile the list.
Click here to see the complete list.
The November issue of Fast Company magazine is available online now and will be on newsstands beginning November 1, 2022.
About Fast Company
Fast Company is the only media brand fully dedicated to the vital intersection of business, innovation, and design, engaging the most influential leaders, companies, and thinkers on the future of business. The editor-in-chief is Brendan Vaughan. Headquartered in New York City, Fast Company is published by Mansueto Ventures LLC, along with our sister publication, Inc., and can be found online at fastcompany.com.
About Find Your Grind
Find Your Grind is a K12 learning solution that helps Gen Z students discover who they are and where they want to go by flipping the script on traditional career planning and focusing on a lifestyle-first approach. Headquartered in Los Angeles, CA and all information found at findyourgrind.com.
Media Contact
Scott Lazerson, Find Your Grind, 1 801-602-0036, [email protected]
SOURCE Find Your Grind
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