Find Your Influence Tames the Complexity of Influencer Marketing with Enhanced Platform

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New Robust Search Technology Delivers Advanced Influencer Results

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“Brands know the types of influencers and audience demographics they want to target and we’ve improved the process to remove all complexities and serve them most expeditiously.”

Find Your Influence, an all-in-one influencer marketing solution, has launched a new, enhanced version of its influencer marketing technology platform. Based on six years of user experience and campaign data, the most recent changes to the FYI platform simplify the campaign process, eliminating complexities and include robust changes to the influencer search technology. From analyzing influencer content for consistent topics being discussed to identifying look-alike audiences, the FYI platform serves up the ideal influencers for any brand.

“The enhancements introduced in this version were informed by six years of data, combined with user feedback, and really accelerate the influencer search process,” said Cristine Vieira, President and co-founder of Find Your Influence. “Brands know the types of influencers and audience demographics they want to target and we’ve improved the process to remove all complexities and serve them most expeditiously.”

The latest version of the FYI platform allows brands to search for similar influencers. For example, a brand looking to work with more influencers like “Influencer A” can simply input “Influencer A” into the search bar and similar influencers are presented. This can be narrowed by influencer category, age, engagement rate, audience demographics and more.

Additionally, the FYI platform enhancements allow brands to search for influencers by keywords within their content. This means brands can search for a keyword that may be specific to their brand and influencers within the FYI network who have used those keywords, or related terms, on a social media platform, or within their blog, will surface.

“Brands looking to advance their influencer campaigns and eliminate the time spent searching for the perfect influencers will benefit tremendously from the upgrades made to our platform,” said Jamie Reardon, CEO and co-founder of Find Your Influence. “Our focus was really to strike a balance between enhanced features and simplicity.”

Influencer marketing is the art of connecting brands and the powerful voices of digital content creators to drive authentic conversations around a product message. The FYI influencer marketing platform allows brands to identify influencers, launch campaigns, track performance and report results. Since 2013, Find Your Influence has executed more than 11,500 campaigns on behalf of more than 500 brands.

About Find Your Influence (FYI)
Founded in 2013, Find Your Influence is the leading SaaS-based influencer marketing solution built by marketers for marketers. Relied on by many of the top brands across the United States, FYI leverages proprietary technology for discovering influencers, managing campaigns and tracking metrics. In an ever-evolving digital marketplace, FYI manages relationships with brands and pairs them with the right influencers to deliver guaranteed results. FYI is headquartered in Scottsdale, Arizona and is led by co-founders Jamie Reardon and Cristine Vieira.

Andrea Toch, Colter Communications

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Andrea Toch
Colter Communications
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