Fine Homebuilding To Host #KeepCraftAlive Industry Event in Denver, Colorado To Address The Quality of Construction and Craftsmanship in The Building Industry

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Thursday, October 24th at TradeCraft Industries in Denver Colorado, Featuring Panel Discussion and Networking

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"My hope is that people come away from this event feeling empowered with ideas, lessons and strategies that will help them build to a higher standard.” -Rob Yagid

How can contractors collectively raise the standards by which we build homes? In other words, what can contractors do to communicate the new standards of craftsmanship and quality to customers and fellow contractors to help move the construction industry forward?

As part of the company’s extensive educational outreach, Fine Homebuilding, the most trusted and authoritative resource for the residential construction and remodeling community, announced that it is hosting its second annual #KeepCraftAlive Panel Discussion and Networking event at Tradecraft Industries in Denver, CO to discuss what it means to build a quality home in the age of climate change, severe weather patterns, advanced learnings in building science, endless design inspiration and endless product and material options – not to mention a critical labor shortage.

Fellow tradesmen and women are welcome to join in on the conversation with colleagues from the Colorado builder market and Fine Homebuilding as they discuss how contractors can collectively raise the standards by which they build homes, and what contractors can be doing to help elevate their own businesses and help move the industry forward.

This free event will take place on Thursday, October 24, 2019 in Denver, Colorado at Tradecraft Industries from 4:00p to 7:00p MT. Attendees are encouraged to register in advance at and will have time for professional networking in addition to a dynamic panel discussion led by the following industry thought leaders:

Justin Fink- Moderator & Editorial Director, Fine Homebuilding
Steve Baczek- FHB Brand Ambassador
Benjamin Bogie- FHB Brand Ambassador
Kelly Stitzer- CIG Construction
Janice Stitzer- CIG Construction
Shane Hoefer- CEO of Rocky Mountain Forest Products

Rob Yagid, Founder and Executive Director of Keep Craft Alive, added “This year’s event is focused on redefining craftsmanship and quality in home building. Denver is a competitive building market and one of the most important ways to differentiate your construction services is by delivering superior work to discerning clients, consistently. At our TradeCraft event, we aim to have panelists, editors and attendees explore what craftsmanship actually means in the era of advanced understandings in building science, endless design inspiration and countless product and material options. My hope is that people come away from this event feeling empowered with ideas, lessons and strategies that will help them build to a higher standard.”

Renee Jordan, SVP Publisher adds “We are honored to keep bringing the Keep Craft Alive messaging and experience to local markets. What started as a social media hashtag to showcase pride in construction craft, Keep Craft Alive has quickly become the rallying cry for the industry to take action and find ways to solve the skills gap and other construction issues together. We are grateful to Tradecraft Industries for partnering with us for the second time to host this event, and to our other supporting partners in this mission to support this localized event within a hot builders market – Pella Windows and Doors, CertainTeed Corporation, and Tradecraft Industries.”

Tradecraft Industries, located at 6145 Broadway in Denver, CO, is right at the center of Denver’s hot builder market, and the first of its kind, a construction co-working space designed specifically for the construction industry.

If you’d like to attend this event, or learn more, please visit:

About Fine Homebuilding
Fine Homebuilding is the most trusted and authoritative resource for the residential construction and remodeling community. We uniquely source our content from the job sites and design offices of the most qualified and talented builders and designers in the industry to empower a global workforce with the ability to create the most advanced homes possible. Driven by the ethos that exceptional homes are possible and that craftsmanship is an honorable and worthy pursuit, Fine Homebuilding has become the brand for skilled practitioners, deeply knowledgeable enthusiasts, industry influencers, and forward-thinking companies who are collectively committed to shaping the way we build.

Keep Craft Alive: Powered by Fine Homebuilding
The disparity between the employment demands of a growing housing construction industry and the shortage of trained, qualified labor, more commonly referred to the skills gap, continues to be a serious concern for the vitality of the industry and of the economy overall. The recession displaced many workers, and now Baby Boomers are exiting the workforce at a rapid rate – there are not enough people entering the trades to meet the demands. From the pace of building, to the cost of construction, the prices of homes, the quality of our housing infrastructure—the skills gap is having a deep and far-reaching impact on our society. That’s why Fine Homebuilding launched the Keep Craft Alive campaign – to leverage all our media resources and platforms to bring awareness to the problem and to help build towards a solution. What started as a campaign is now a movement. Fine Homebuilding has partnered with industry organizations and influencers to surface skills training and educational opportunities and to fund student scholarships to support those who want to pursue a path in the trades. Most importantly, we have tapped our core content development capabilities and media platform reach to celebrate the value of true craftsmanship in all trades in order to influence the cultural narrative about what it means to be a respected, successful professional.

To find out more or to speak to a company representative, contact Tami McCarthy via email at or via phone at 212.750.5755.

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Tami Mccarthy
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