FireDragon Fuel a fire lighter range challenges their customers to come up with their next advert

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Creators across Britain have been challenged to come up with a new advert for FireDragon fire lighters as part of a UK wide competition. Customers are challenged to get creative with their smart phones whilst enjoying their BBQs, staycations, and camping trips!

FireDragon Fuel have set up a competition asking their customers to come up with the next video advert to be used on social media. There's a cash prize of £2'000 and a year's supply of FireDragon fire lighters for the winner. The winner will be selected by the senior management team and marketing team. Deadline is the 15th of June 2021; competition instructions are to enter post the video on your Instagram and to tag in @FireDragon_fuel use the hash tags #FireDragonFuel #LightItUp

The brief is about bringing people safely back together, to get creative, make it inclusive for everyone and to embrace British Summer BBQ fun.

"The last 12+ months with the pandemic have been really hard on everyone. Chefs, creatives, and creators have struggled with maintaining work and wellbeing. We wanted to do something fun that supported these individuals across Britain and helped highlight their talent. Forbes recently talked about creativity being the most coveted skill of the future with the advancement of artificial intelligence automating so many jobs. I feel that Britain needs more creatives, more inventors to solve the world's problems. We want to raise awareness and do something that can help spark joy for our customers."

Sian Gunney Marketing and PR Manager BCB International

FireDragon fuel is a fire lighter range with some big differences to the fire lighters that we are all used to seeing our parents use, growing up. Firstly, they light in all conditions whether indoors or outdoors, rain, shine or snow. Secondly, they outperform all competitors in terms of the heat and longevity and the lack of soot and smoke and thirdly they are nontoxic reducing CO2, environmentally friendly and made from vegetable waste meaning they are sustainable.

"FireDragon firelighters have been created by BCB International a leading PPE manufacturer and supplier with over 150 years heritage in supplying high-quality innovative products to keep people safe, warm and well in the most challenging environments. This expertise has allowed BCB International to create a range of products that are in a league of their own in terms of performance and protection to the individual and the environment.

FireDragon is a brand created for fire and flame lovers, for those BBQ enthusiasts and outdoor adventurers. We embrace the simple pleasures of bringing people together, warming yourself by a fire and sharing stories creating unforgettable moments. Our specialist range brings warmth and joy to outdoor spaces and indoor log fires and burners. FireDragon can be found in all quality garden centres, outdoor adventure stores and DIY stores across the UK and online."

Andrew Howell Managing Director of BCB International

FireDragon fuel is a range of fire lighters that were launched in 2018 by the defence minister Guto Bebb as seen on British Governments website. FireDragon firelighters are a new production line of the world's first solid bio-ethanol fuel. Stringent testing has demonstrated that FireDragon not only outperforms competitors in the marketplace in terms of performance but that it also protects the environment as a non-toxic alternative to the fire lighters we have all used growing up.

Reports are available from BCB International to verify all product claims.

A recent report in Grocer Magazine talks of the barbecue category going nuclear in 2021 and with increased barbecues come increased production of carbon dioxide. FireDragon fire lighters are made from rotten vegetable mass rather than trees, they produce a clean , nontoxic burn meaning that a rubbish idea could go a long way to helping save the planet.

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Sian Gunney
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since: 08/2018
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