Firewood Promotes Jennifer Fey to Senior Vice President, Digital Media

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Fey to provide added leadership as the agency expands its digital media capabilities to support client growth.

"I’m excited to become even more engaged with our clients and other partners looking for new approaches to digital media." - Jennifer Fey

Global digital marketing agency Firewood has expanded its senior leadership team by promoting Jennifer Fey to senior vice president, digital media.

Fey will continue to oversee media operations and client servicing, and will help drive new and expanded digital media programs for clients. The Firewood roster of clients includes Google, LinkedIn, VMware, and Cummins.

The growing digital media practice at Firewood serves brands looking for paid and organic growth marketing to attract and retain customers. The practice offers a mix of performance marketing services, established and emerging platform media strategy, site-side analytics, and strategic content design. Integral to the offering is a close partnership with the agency’s creative team to deliver clients superior performance outcomes and best-in-class creative work.

“Our approach is different because we don’t rely on the commission-based model of traditional agencies,” said Fey. “At Firewood, we focus on having an expert and collaborative team drive the media strategy, with support from our larger organization to help scale for growth. I’m excited to become even more engaged with our clients and other partners looking for new approaches to digital media.”

“Jennifer and her team are experts at understanding a client’s brand and business, and at using insights to drive more efficient models of media strategy,” added Firewood CEO Juan Zambrano. “Our integrated approach to digital media, creative, strategy, and technology continues to be an attractive solution for clients, thanks to our talented leaders in each of these areas.”

Jennifer joined Firewood in 2018 as vice president of digital media. She has more than 20 years of digital experience, with combined strengths in performance media, customer experience, SEO, web ecosystems, customer relationship management, social media, and enterprise marketing technology. In addition to her work with Firewood clients, she has produced creative and technical work for some of the world’s most respected brands, including Apple, Google, Stanford Health Care, and the United Nations.

Firewood is a global digital marketing agency founded on the idea that good people are good business. With a model that focuses on speed, quality, and value, it partners with top tech brands, startups, and Fortune 500 companies—including Google, LinkedIn, Facebook, VMware, Salesforce, Cummins, and other key clients—providing strategy and insights, creative, performance media, events, and technology services. Firewood was named an Ad Age Best Place to Work 2020, ranking No. 13 of the Top 25 (201+ employees). Firewood was also ranked No.1 on the list of largest advertising, marketing, and PR agencies in Silicon Valley by the Silicon Valley Business Journal (2019), and No. 6 (large agencies) on the Adweek 100 Fastest Growing Agencies (2019) list. Founded in 2010, Firewood is headquartered in San Francisco with seven offices in four countries and nearly 400 employees. In October 2019, Firewood merged with global creative production company MediaMonks to become the digital marketing arm of S4 Capital (SFOR.L). Learn more at

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