MEXICO CITY, June 20, 2019 /PRNewswire-PRWeb/ -- On the heels of its Latin American expansion earlier this year, Baby First is furthering its reach in Mexico by the millions, via a new expanded deal with Sky Mexico. Starting this month, Baby First's linear channel will be made available as part of Sky Mexico's "Gold HD" package. BabyFirst's library includes over 90 original shows and original characters that educate and stimulate babies between the ages of zero and three. For Sky Mexico, Spanish-dubbed and subtitled favorites "Harry El Conejito", "Vocabularry-o" and "Pandilla de Colores" will be featured on Channel 335 in both Sky Mexico's "Gold HD" and "Fun" packages. BabyFirst is also carried on Totalplay Mexico (National) and in Central America and the Caribbean.
"Latin America is a key territory for us, and we're just getting started," said C. Said Schwarz, First Media Americas' managing director. "Our characters and shows are already loved by millions globally and it's our mission to provide families with content that is fun and educational for their babies. This year, you'll see us being quite aggressive to honor that mission by bringing Baby First programming to new cable distributors worldwide."
BabyFirst's content already reaches 60+ million homes in the United States and over 110 million viewers via its own streaming channels and over-the-top distributors, serving mainly women 18-49. It is available in 13 languages and 33 countries.
In addition to its television and online programming, BabyFirst also offers consumers access to video via the BabyFirst app. It also operates a subscription-based learning platform called My First University. Plush toys, books and interactive toys based on the characters from BabyFirst's shows are available for purchase in its online store at https://www.babyfirsttv.com/store.
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ABOUT FIRST MEDIA AND BABYFIRST
First Media is dedicated to inspiring the do-it-all millennial woman with four media properties focused on clever ways to live better. Its growing communities of >115 million fans worldwide play with their food with So Yummy, life hack with Blossom, make beauty a breeze with Blusher and watch baby blossom on BabyFirst. Online, First Media's social brands generate 1.5 billion views and 50+ million engagements each month. Its high-quality, highly shareable content makes them #1 in views and shares per video*. BabyFirst, First Media's linear TV and streaming channel, is available in 60+ million homes on cable and satellite television and on OTT platforms like Apple TV, Amazon Prime, Roku and more. First Media is headquartered in Los Angeles and has seen exponential year-to-year growth since its launch in 2006. For more information, visit http://www.first.media. *Tubular Labs
Media Contact:
Jocelyn Johnson
SVP, Global Brand
jjohnson(at)first(dot)media
SOURCE First Media
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