ANNAPOLIS, Md., March 7, 2019 /PRNewswire-PRWeb/ -- Compass Marketing, a leading provider of marketing and technology solutions to the CPG industry, today announced that Leeward Market Cafe, an Annapolis institution and local hotspot, has unveiled the Smart Retail Label® (SRL) Network in their store.
Leeward Market Cafe has attached SRL tags to their products, so shoppers can now quickly and easily discover critical information about the retail products they want to purchase with a simple tap of their smartphone—without an app. From ingredients and allergens to sustainability and nutritional information, the SRL Network makes finding information about products simple. Starting on Earth Day, the system will show customers the carbon footprint of the production of each item and offer a way to offset that impact.
Bill and Michelle Kirby, the owners of Leeward Market Cafe, are proud to operate a family-run business and set an example for their children and their community around transparency. "As a local business, we decided as a family to strengthen our connection to the neighborhood by giving as much information as possible about the products we sell in our store," said Michelle, "Take for instance a product we sell, homemade biscotti from The Samaritan Women Bakery, a wonderful local bakery with a great story. Now our customers can learn about their story and their charity in one second with the simple tap of their phones." Leeward Market Cafe is the first retailer to give their customers the opportunity to communicate directly with the brands they are considering for purchase.
John White, CEO of Compass Marketing said, "Until today consumers paid the price as even the biggest brands were forced to work with large search and social media technology companies to reach their audience. Distributing important information directly from brands to consumers, without a Facebook or Google in the middle, will bring down costs for brands, and, ultimately, reduce prices for consumers. In addition to cost benefits, consumers and Congress are concerned about personal data leaking out when brands communicate through third parties. I'm proud to be a part of this new direct to consumer revolution. D2C just makes good sense."
About Compass
Compass is a leading provider of marketing and technology solutions for the CPG industry. The SRL Network has been built over 5 years, and includes partners Microsoft, Smartrac, Qualcomm, Powershelf and leading consumer brands with integrated solutions to provide two-way communication to software-enabled applications and devices. The platform enables retailers and manufacturers to improve their operational efficiency, reduce out-of-stock incidents, manage pricing and promotion electronically, improve demand forecasting, reduce waste, communicate directly to consumers, and ultimately, lower food prices. Visit http://www.iotsmartretail.com for more information.
SOURCE Compass Marketing, Inc.
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