First Rate Announces Restructuring of Leadership Team

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Responding to industry growth and strategic innovation, First Rate establishes executive roles to provide leadership through product advancement and global expansion.

“Strategically aligning our operations will greatly enhance our ability to synchronize our business efforts around our mission to help companies grow and thrive as stewards of their clients’ investments.”

First Rate, a leading provider of financial service solutions to the wealth management industry, today announced the reorganization of its company’s leadership team as it responds to an enhanced focus on growth and strategic expansion in domestic and global markets.

The reorganization of the leadership team is focused on strategically aligning product innovation with growth operations while joining all marketing and sales efforts. The change will better position the company to achieve its growth goals while also providing the continuity of strong leadership across all business areas.

“This is a significant milestone in our company’s history to provide new roles within our leadership team to position First Rate for continued success domestically and expansion globally,” said Craig Wietz, President of First Rate. “Strategically aligning our operations will greatly enhance our ability to synchronize our business efforts around our mission to help companies grow and thrive as stewards of their clients’ investments.”

Leadership Announcements

Bo McWilliams has been named Chief Technology Officer. He will play a fundamental role in bringing together the business units devoted to new product initiatives as well as growing the software delivery and fulfillment model. McWilliams brings 30 years of experience directing Product Development, Professional Services, and Operational Infrastructure business units with a specialty in building teams to drive and support rapid product growth and innovation.

Deborah Repak has been named Managing Director – First Rate Global. Repak will oversee the global solution and service operations and expansion in the United Kingdom and Asia-Pacific Region. With more than 30 years in developing award winning solutions and services at First Rate, Repak brings product insight and innovation to build out the expansion into new, growing marketplaces. With offices now open in Singapore and the United Kingdom, Repak will guide all business development efforts, offshore hosting operations, and client onboarding.

Marshall Smith has been named Chief Operating Officer. Bringing more than 15 years of experience in building and managing operational growth and prioritization, Smith will focus on scaling the back office ecosystem, bringing together multiple business units to provide unparalleled service opportunities. As a former Chief Products Officer, Smith managed the solution development and product growth initiatives of more than 500 wealth management institutions with more than $2.3 trillion in assets on the First Rate platform.

Emily Traxler has been named Chief Marketing Officer. Traxler will oversee the strategic direction and implementation of all marketing and business development efforts to expand awareness of the First Rate brand, fill a robust pipeline through prospecting and lead generation, and maintain a positive image of First Rate and its solutions and services in the domestic and global marketplace. Since joining First Rate in 2010, Traxler has rebranded our suite of solutions, introduced new innovative products to market, and amplified First Rate’s brand to international markets.

“According to a recent article, Doug Fritz estimates that twenty percent of fintechs will be out of the game due to the current market climate,” said Wietz. “First Rate will not be one of those firms; we are here to stay. The strategic changes within our leadership structure, our product innovation that is launching now around artificial intelligence and institutional analytics, and our global expansion footprint all are moving us forward into the new age of Fintech Unicorns.”

Check out our blog for more information relative to our reorganized teams and new general manager announcements for each business unit. In addition, be on the lookout for our product innovation that will be launching this summer around artificial intelligence and institutional analytics.

Contact First Rate for more information about the restructuring of the organization and how it can help your firm grow your business and tell your clients’ unique investment story.

About First Rate

First Rate exists to help wealth management companies grow and thrive as stewards of their clients’ investments. Our reporting solutions help financial firms create absolute transparency while empowering investors to simplify and better understand their financial world.

Through First Rate’s holistic view of engagement, we deliver adaptable and tailored solutions that sustain long-term relationships. With a proven track record including more than 25 years of experience, our relentless focus on meeting the diverse needs of our partners is unmatched in the industry.

We design the best technologies and foster superior client relationships, enabling our partners to prosper by providing similar successful – and enduring – relationships to investors. First Rate gives financial firms peace of mind by delivering consistent, accurate results that are designed to address the specific needs of their business – and their investors.

Website: http://www.FirstRate.com
Follow us: @FirstRatePerf

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Emily Traxler

Christy Kendrick
@FirstRatePerf
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