BELLAIRE, Mich., Oct. 29, 2018 /PRNewswire-PRWeb/ -- Fischer Insurance, Northern Michigan's leading personal and commercial insurance agency, introduced its enhanced brand identity with the release of a completely redesigned logo, responsive corporate website, and company tagline. With three offices located in Bellaire, Elk Rapids, and Mancelona, the agency's refreshed brand reflects its unique culture, and ongoing strive to provide the region with the best possible service, and protection.
The new identity was developed following extensive research with staff, customers, and potential new clients, while under the guidance of industry and brand experts. The more contemporary, easily recognized logo equips Fischer with a clean, clear and modern design that perfectly couples with the agency's continual growth and fresh tagline; "Welcome to the next 50 years with, Fischer Insurance". This new tagline allows clients to trust the agency by showing tremendous experience, growth, and success when it comes to assisting people and businesses alike.
Mark Irwin, Principal of Fischer Insurance, stated:
"I attribute the agency's 50-year milestone and success to our ability to keep pace with the ever-changing insurance market and technology requirements— and most importantly our committed staff."
"We have several core staff who have been with us for a long time. This is a credit to them for always growing and gaining more knowledge. By staying current, we are able to serve our customers better. I think our logo and brand brings to mind the identity we all share in striving to do our best, reaching to help our clients more, growing to serve better and the momentum that comes with 50 years in business."
Joe Fischer, Principal of Fischer Insurance, also noted:
"Keeping the agency family owned is paramount to our success and is a reflection of our past 50 years. The new branding is a representation of our agency entering into the next generation of family ownership. In an effort to continue our focus as a customer service based agency we chose to also spend time updating our website. The website now offers new and faster ways to obtain insurance information, get a quote or contact an agent. We consider this to be a first step in staying current with industry trends and most importantly our client's needs."
While the brand, tagline, logo, and website have changed to better represent what the organization is today, Fischer's value proposition and seasoned reputation continues to be unmatched. The primary goal of Fischer Insurance is to design an insurance plan that's tailored specifically to each individual person and organization. In that regard, the company continually educates its staff and stays ahead of trends so they can expand coverage options for those needing protection services specific to Auto, Home, Boat, Life, Umbrella, Craft Beverage, Liquor Liability, Workers Compensation, Management Liability, Environmental Risk, and more.
SOURCE Fischer Insurance
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