fishbat Explains Why Internet Browsing on Mobile Apps Soared Above PCs

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Following an article posted by CNN Money, fishbat, a leader among Long Island advertising agencies, explains how for the first time, mobile apps were used to access the Internet more often than PC’s.

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fishbat, a leader among Long Island advertising agencies, explains why mobile app usage surpassed PC usage when browsing the Internet.

According to a February 28th article posted by CNN Money, titled “Mobile apps overtake PC Internet usage in U.S.,“ United States citizens have spent more time connected to the Internet via mobile apps than they were using their PCs. For the first time in history, mobile devices were responsible for 55 percent of American Internet use in January. Mobile apps accounted for 47 percent, while the remaining 8 percent was from mobile browsers.

The article says this data reflects the struggling PC sales in 2013, the biggest decline in the industry's lifespan. On the other hand, the article says smartphone adoption has improved 39 percent. About 55 percent of American adults own smartphones and 42 percent own tablets. With improved mobile app design and a growing 4G network, there is no reason this trend should stop any time soon.

Justin Maas, vice president of client relations at fishbat, a leader among Long Island advertising agencies, expects the ratio of mobile app to PC use to grow even more. “Accessing the Internet via mobile apps is not only more convenient, but now due to smarter mobile designs, it is becoming easier to use,” he says. “This data shows that businesses, especially e-commerce businesses, have to optimize their websites for mobile apps. It’s extremely important for businesses to have a mobile app version. With their growing popularity, mobile apps are the best way businesses can keep people interested in their brand. If a brand does not have a mobile app, chances are, they are losing out on potential selling opportunities. If designing a mobile app is not feasible, optimization of their website for mobile browsers is the next best thing.”

fishbat is a full-service digital marketing firm and social media agency dedicated to connecting all types of businesses with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management and public relations, fishbat promotes a consistent and professional online voice for all of its clients.

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