In addition to testing a groundbreaking medical weight loss program, the fitness franchise has continued to prioritize member experience, franchisee success and operational innovation.
FRANKFORT, Ill., Jan. 15, 2025 /PRNewswire-PRWeb/ -- Fitness Premier 24/7 Clubs, the 19-location training-focused gym concept, has ended the year on a high note with significant advancements in its offerings and operational strategy. From exploring new revenue streams to enhancing its presence in underserved markets, the brand continues to solidify its position as a leader in accessible and results-driven fitness solutions.
"We have signed 6 new franchise agreements this year, positioning us to grow our system's footprint by approximately 30%," said Vice President Rick King. "We also expanded into brand new markets such as Sarasota and Bradenton, FL, which will bring our brand's impact to even more communities around the country."
While Fitness Premier 24/7 Clubs has been focused on supporting its franchisees and building on its culture of wellness, one of its most exciting initiatives involves piloting a medical weight loss affiliate program across four locations. This program, designed in partnership with a trusted vendor, aims to provide members with safe, effective solutions while integrating the franchise's core offerings like personalized fitness and nutrition programs.
"Medical weight loss is a big thing across the country right now, and people in our communities don't really have immediate access to it. It is one of the opportunities that we are exploring," said King. "There have been major advancements in the last four years, making it safer and more common. What we're working on is positioning this offering in a way that's safe and makes sense for our franchisees and communities."
The medical weight loss program is built around a structured approach that involves professional medical oversight, connecting members with doctors and registered nurses for assessments and guidance. Fitness Premier 24/7 Clubs provides education, fitness and nutrition resources to ensure a well-rounded experience. The system has strict protocols in place to ensure safety, including BMI thresholds and usage limits, which reflect the brand's commitment to member well-being.
Fitness Premier 24/7 Clubs saw 11% year-over-year revenue growth in 2024. This success can be attributed to the brand's focus on creating value through offerings like Relax + Restore recovery suites and personalized training programs. Franchisees have also seen higher average revenue per member as clients continue to invest in premium services.
"Our revenue per location has increased year over year," said King. "People are willing to pay more for valuable services and programs, like personal training. We've focused on adding value through our offerings, which has helped our franchisees grow revenue."
As the year closes, Fitness Premier 24/7 Clubs is already planning its annual summit in February, a two-day event designed to align the corporate team, franchisees, and staff on core values, best practices, and strategic initiatives for the future. The summit will feature educational sessions, vendor presentations, and team-building opportunities, reinforcing the brand's commitment to fostering a collaborative culture.
"We're entering 2025 with strong momentum and a clear focus," said King. "By continuing to innovate, support our franchisees and prioritize member outcomes, we're poised for another successful year of growth and impact."
About Fitness Premier 24/7 Clubs:
Fitness Premier 24/7 Clubs is a fast-growing, 18-location, fitness concept that creates a community with its staff and guests. At Fitness Premier 24/7 clubs, some of the amenities include 24/7 Access, Hydromassage, Group exercise classes, supervised kids club, and training & nutrition programs. Backed by franchise executive, Jason Markowicz and his franchisee-focused corporate team, Fitness Premier differentiates itself with great people, culture, and systems compounded by a growth focus in strategic markets . To learn more about franchise opportunities, visit https://1851franchise.com/fitforyoufranchising.
Media Contact
Chad Cohen, Mainland, 3125263996, [email protected], www.hellomainland.com
SOURCE Fitness Premier 24/7 Clubs
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