Illinois-based 300 Below Becomes First to Guarantee Double Life on Brake Rotors While Reducing Environmental Impact and Saving Millions in Fleet Vehicle Maintenance Costs

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300 Below likely to remain the only company to guarantee double brake rotor life for fleet vehicles over original equipment (OE) brake rotors after unveiling new TruBlue cryogenically treated brake rotors with rust prevention in conjunction with new TruBlue Brake Pads. 300 Below will announce its major fleet distributor partnership(s) by April 30, 2014.

TruBlue Logo

TruBlue Logo

Fleet managers love us because they are becoming heroes inside their company.

300 Below is releasing the next generation of its TruBlue brake rotors, which evolved from 300 Below's old Duralife nitrogen-based brake rotor technology that 300 Below created in 1997 and trademarked a year later. An average small fleet of 100 vehicles will save $373,000+ over seven years by switching to TruBlue brake rotors from standard components. Further announcement(s) disclosing partnership(s) for TruBlue brake rotor distribution among major Midwest-based fleet distributors will take place on or before April 30, 2014.

TruBlue brake rotors are considered to be the most "green" (environment-friendly) alternative to purchasing traditional brake rotors, as they are guaranteed to last twice as long as normal original equipment (OE) brake rotors after employing a liquid-nitrogen based cryogenic treatment process that comes from the air we breathe and goes safely back into the atmosphere after the treatment has concluded.

TruBlue brake rotors feature a rust-preventative coating in addition to cryogenic tempering that extends service life of brake rotors by up to three times their normal operating range from previously installed original equipment (OE) brake rotors. When winter roads require salt to be applied, most standard equipment deteriorates rapidly over time, whereas the TruBlue brake rotors are engineered to last longer and perform better in harsh road conditions where salt and other abrasive or corrosive elements may be present.

TruBlue brake rotors undergo an extension of the typical heat treatment process to which most rotors are subjected, going far below room temperature to reach cryogenic ranges of nearly -320˚F (-195˚C) in order to rearrange the molecular structure. This process ultimately creates a brake component that is stronger and more stable after realignment of its molecules.

"After several years preparing for this new launch and building strong relationships with fleet managers around the United States, we're pleased to see our hard work result in a number of new strategic partnerships here at 300 Below," says Pete Paulin, President & C.E.O. of 300 Below, Inc. "Empowering new distributors to carry the best fleet brake technology for their customers remains our top goal. It's our duty to focus on new research and innovation that our partners expect from 300 Below."

"If every truck using TruBlue rotors experiences an average savings of $1,038.13 just on brake jobs, that's money to pay for additional training, manpower and safety programs for a fleet, or even increase the bottom line for an organization. Fleet managers love us because they are becoming heroes inside their company," says Randy Prince, Director of Fleet Marketing & Sales for TruBlue Brakes at 300 Below.

The results are further realized when speaking with loyal customers who swear by 300 Below's technology: “Before switching to cryogenically treated rotors, the life of our untreated rotors had ranged from a low of 6,000 miles to a high of 12,000 miles and required turning every time the pads were replaced. Now, our fleet of 36 ambulances (2002-2004 E 350) equipped with treated rotors are averaging rotor life of 60,300 miles. We monitor maintenance expenses very closely, and are extremely happy with our savings since we began using TruBlue rotors,” says Chris Gardner at Metro Atlanta Ambulance in Marietta, GA.


About 300 Below, Inc.

300 Below / CryoTech is the world's largest and oldest commercial cryogenic processing company, in business since 1966. Through a liquid nitrogen based process, molecular structures of steel components are rearranged to last 200-300% longer for around 20% cost of the component. 300 Below's cryogenic treatment acts an extension of the heat treatment process used in manufacturing defense and aerospace components, high-performance motorsports applications, 262,000+ gun barrels, sporting goods, musical instruments. 300 Below has started 156 operations in 36 countries around the world with its technology. Customers include NASA, all branches of the U.S. Military and their contractors, General Motors / AC Delco, Gibson Guitar, and Rock River Arms.

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Prescott Paulin
300 Below
since: 10/2012
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