FLEx Expands Globally by Opening a New Office In China
FLEx Lighting (FLEx), the leader in low-power displays and frontlight technology, announced the opening of its first office outside North America in Changzhou, China, a high-tech city near Shanghai. This will strengthen partnerships with device makers and enable FLEx to better serve customers in Asia and North America.
CHANGZHOU, China and CHICAGO, Oct. 17, 2020 /PRNewswire-PRWeb/ -- COVID-19 has dramatically increased consumers' screen-time as more people are working, and going to school, from home. This has necessitated device makers for consumer, medical, commercial, and educational applications to search for displays that are easier on the eyes, low-power, and are readable in direct sunlight. They're moving away from traditional backlight LCD technology and toward Reflective LCDs (RLCD) which use sunlight and ambient light to illuminate a display. RLCDs with the FLEx frontlight make these displays viewable in dark conditions. RLCD manufacturers have scaled up production and expanded panel sizes to meet rising demand. FLEx's new operating center in China is part of the strategic response to the increasing interest for portable electronics that can hold a charge for an extended period of time.
The new facility in Changzhou will focus on application engineering, new product development, supply chain management, and testing. FLEx closely partners with device makers innovating away from backlight technology. "Our dedicated team in China is committed to helping customers adopt more efficient power-saving displays and ensuring fast response times during new product scale-up," says Mike Casper, CEO and co-founder of FLEx.
The new facility in Changzhou is located near device and RLCD manufacturers and will allow closer collaboration as the technology swings into full adoption. It will also help FLEx shorten development cycles from pilot to mass production on new display sizes.
"We're excited to provide our customers and suppliers with local support to help shorten development cycles for their new and exciting energy-efficient devices," Tom Klopcic, VP Sales & Business Development, Asia.
For more information or learn more about FLEx enabled displays please contact [email protected]. Please visit our website to find a representative near you.
About FLEx
Founded in 2008 in Chicago, USA, FLEx has changed the way we look at our devices. FLEx-enabled displays give electronic devices up to 10x the battery savings and a way to be seen in direct sunlight without glare.
FLEx's front light works in combination with industry-leading Reflective LCDs to offer the same high resolution and video capabilities of traditional LCDs but at a fraction of the power consumed. With a range of 1"-17" in size, FLEx displays can easily integrate into your device.
Contact:
Diana Van Dusen
Marketing Specialist
773-295-0305
[email protected]
SOURCE FLEx Lighting
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