flexReceipts Recognized as Facebook Marketing Partner Enabling Retailers to Boost Sales and Build New Audiences with Offline Conversion Insights

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Retail innovator offers brands a new way to optimize Facebook advertising by leveraging in-store conversion insights.

Today, flexReceipts Inc., a leading innovator of smart, dynamic digital receipts for major retail brands, announced its official status as a Facebook Marketing Partner with the Advanced Onboarding badge for enabling Facebook Offline Conversion insights. The new feature facilitates the real-time, secure transfer of retailers’ in-store transaction data to Facebook, which is then matched with consumers to draw a connection between online advertising activity and in-store purchases. The new insights unlocked by flexReceipts present brands with in-store, offline attribution for their advertising, providing important visibility into how their Facebook ads are affecting in-store sales, and allowing brands to create new lookalike audiences.

Using Facebook Offline Conversion insights from flexReceipts, brands gain a fuller understanding of the value and impact of their Facebook advertising and as a result, better optimize the performance of their ads. In addition, in-store transaction insights can be leveraged for improved targeting based on offline behaviors and attributes.

“We are proud to be a Facebook Marketing Partner helping brands better understand their shoppers, both online and in-store,” said flexReceipts CTO and Co-founder Jay Patel. “More of today’s consumers demand digital receipts, and this higher adoption of digital receipts presents brands with more data and an opportunity to not only better understand how they might market to shoppers, but also how they might continue to engage with those shoppers beyond the sale.”

A free trial of Facebook Offline Conversion insights is now included with all flexReceipts digital receipt packages. For more information about flexReciepts and Facebook offline attribution, please visit: http://www.flexreceipts.com/product

flexReceipts is the digital receipt provider of choice for major brands such as Under Armour, GNC, Aldo, Signet Jewelers and many others. In addition to providing real-time in-store transaction insights to Facebook, leading brands choose flexReceipts to increase in-store email capture rates, enrich shopper profiles and drive loyalty as up to 75% of today’s shoppers opt for digital receipts. The company is backed by Y Combinator, strategic investor Synchrony Financial and other high-profile investors and powers email receipts across 12,000 retail locations. flexReceipts has processed over 200 million transactions, totaling over $30B in sales. Learn more at http://www.flexreceipts.com

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Aaron Hassen
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