Flexsteel® Industries, Inc. is expanding its partnership with Emmy and Marconi Award-winning broadcaster Dan Patrick to introduce Flexsteel Pulse™, a new collection of premium seating that combines legendary Flexsteel® comfort with integrated immersive sound technology for an elevated home entertainment experience.
DUBUQUE, Iowa, Oct. 5, 2026 /PRNewswire-PRWeb/ -- Building on a successful collaboration that introduced Zecliner® to millions of sports fans, Flexsteel® Industries, Inc. is expanding its partnership with Emmy and Marconi Award-winning broadcaster Dan Patrick to introduce Flexsteel® Pulse™, the company's new immersive sound seating collection.
As Flexsteel® continues to innovate within the home furnishings industry, Dan Patrick will transition from representing Zecliner® to endorsing Flexsteel Pulse™, introducing consumers to a new category of premium seating that combines legendary Flexsteel® comfort with immersive, high-performance audio technology.
Designed for today's entertainment-driven households, Flexsteel Pulse™ transforms everyday seating into an immersive entertainment experience. Unlike traditional home theater seating, the collection seamlessly integrates premium audio technology into stylish sofas, sectionals and recliners that complement any living room. Whether watching the big game, streaming a movie, gaming or listening to music, consumers can enjoy immersive sound, wireless connectivity and intuitive controls without sacrificing the legendary comfort and craftsmanship that define Flexsteel®.
Dan Patrick has spent decades building one of the most trusted voices in sports. His authenticity, credibility, and passion for creating memorable fan experiences make him a natural endorser of Flexsteel® Pulse™. As consumers continue to seek more immersive entertainment experiences at home, Patrick's audience represents the very moments Flexsteel® Pulse™ was designed to enhance, making this partnership a natural evolution for both Flexsteel® and The Dan Patrick Show.
Beginning immediately, Flexsteel Pulse™ will be featured throughout The Dan Patrick Show, including placement within Patrick's iconic man cave studio. The partnership will introduce audiences across the country to Flexsteel's newest innovation while demonstrating how integrated sound can transform everyday entertainment experiences.
"This next chapter with Dan Patrick represents an exciting evolution of our partnership," said Laura Smeltz, Director of Marketing at Flexsteel®. "Dan helped introduce more consumers to Zecliner®, changing their lives and how people sleep. Now he's helping us debut Flexsteel® Pulse™. All the games and sports news that his fans watch will be an elevated immersive experience on our Flexsteel® Pulse™ products. His authentic connection with fans and passion for delivering great experiences align perfectly with our vision of redefining home entertainment. Our goal is to inspire consumers while driving awareness and traffic for our retail partners across the country."
Experience Dan Patrick's first introduction to Flexsteel® Pulse™ here: https://www.instagram.com/reels/DeABRqGKNbX/
To experience Flexsteel Pulse™ in person and find an authorized Flexsteel® retailer, visit: https://www.flexsteel.com/pages/store-locator.
About The Dan Patrick Show
The Dan Patrick Show entertains fans across the U.S. every weekday with a team that includes Paul Pabst, Todd Fritz, Marvin Prince and Dylan Grady, known as the Danettes. The Dan Patrick Show is known for its extensive A-list interviews from the world of sports and entertainment, as well as its unique blend of situational comedy, breaking sports news, unparalleled insider access and pop culture commentary. The Marconi Award-winning program can be heard Monday through Friday from 9 a.m. to 12 p.m. ET on nearly 475 radio stations nationwide, in addition to being available on FOX Sports Radio's channel on iHeartRadio, www.FOXSportsRadio.com, and other platforms. The Dan Patrick Show is also available on Channel 85 on SiriusXM. In August 2020, Patrick signed a deal with NBCUniversal's Peacock to add a live video stream of The Dan Patrick Show. Patrick also signed a deal with iHeartMedia in 2020 to launch The Dan Patrick Podcast Network, featuring a slate of iHeartRadio original podcasts co-produced by Patrick, iHeartRadio and Workhouse Media. For more information, visit www.DanPatrick.com.
About Flexsteel Industries, Inc.
Flexsteel Industries, Inc., and Subsidiaries (the "Company") is one of the largest residential furniture manufacturers, importers, and marketers in the U.S., known for crafting comfortable, durable seating and timeless designs for rooms throughout the home. For more than 130 years, Flexsteel has built furniture with care, highlighted by its patented Blue Steel Spring technology that delivers lasting comfort and support. Today, Flexsteel products are available nationwide through retail partners and online channels, helping people create inviting, livable spaces they can enjoy for years to come.
Media Contact
Amanda Kalis, Flexsteel, 1 (563)-556-7730, [email protected], https://www.flexsteel.com/
SOURCE Flexsteel
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