Flip Whip: The Whipped Dip Your Tastebuds Will Groove To

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Shine United Creates Eye-Catching Branding for Revolutionary New Product from Alamance Foods

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"We take pride in our abilities to help our clients grow their brands to attract new consumers, all while executing passion-fueled moments for everyone to share,” said Austin Kelley, associate creative director at Shine United.

There’s nothing better than jazzing up your favorite snack or meal without spending hours in the kitchen preparing or cleaning it all up. Shine United is delighted to announce their part in giving a fun, new spin to snacking with Flip Whip, a brand-new whipped dip in Ranch and Bleu Cheese from Alamance Foods.

Known for helping brands get out of their comfort zone and push the limits with bold strategies, Shine United brings a fresh perspective and approach to helping their clients cut through the noise, especially on store shelves. Building the Flip Whip campaign and brand to inspire consumers beyond traditional food concepts, Shine’s creative provides an opportunity to innovate how dips and dressings are portrayed, along with new ways for them to be used.

From conceptualizing the idea to the final design consumers see, the team at Shine utilized research, their expertise in the food industry and client input for artistic inspiration.

“Flip Whip is not only being launched as a completely new product line, but also as a brand, which is exciting to bring to life for our clients. We take pride in our abilities to help our clients grow their brands to attract new consumers, all while executing passion-fueled moments for everyone to share,” said Austin Kelley, associate creative director at Shine United. “Because this is the first whipped dip on the market, we wanted to bring in an element of playfulness to the use of dips and dressings. Tapping into our agency’s core value of a life well lived and the long-standing history of ‘fun foods’ from Alamance Foods, we were able to really have fun with this one. We have no doubt everyone will love Flip Whip just as much as we do.”

To learn more about what Shine United can offer your brand, connect with us here or via LinkedIn, Instagram, Facebook and Twitter.

To find retailers, recipes and more, connect with Flip Whip online or via Instagram, Facebook, TikTok and YouTube.

About Shine United
Shine United is a $51 million independent advertising, design and digital agency located in America’s Heartland – Madison, Wisconsin. Best known for its innovative brand positioning and creative firepower, Shine has been tapped by brands like Harley-Davidson, Mizuno Running, Discover Card, Amazon, Kohler, Festival Foods, Toppers Pizza, Winston Fly Rods, Carver Yachts and UW Health. Shine was named one of the best small agencies in the country by One.A.Magazine, and one of the best places to work in the country by Outside Magazine. Shine’s work has been featured in Communication Arts, Print, Graphis, AdAge and The New York Times.

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Laci Warden
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