Florida Based Teeth Whitening Giant Acquired by Oral Care R&D Firm Smash Labs, LLC

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Smash Labs, LLC announced that it had acquired miBrite, an established oral care giant that manufactures products such as ilustra plus home teeth whitening, luminite tooth whitening pen, and nanowhite toothpaste. The purchase will allow oral care research development firm Smash Labs to launch its new oral care formulations under the miBrite Teeth Whitening brand.

miBrite allows us to launch some of our best ideas while having full control, says Dr. Martin Giniger, Ph.D., DMD

Smash Labs, LLC announced that it had acquired miBrite, an established oral care giant that manufactures products such as ilustra plus home teeth whitening, luminite tooth whitening pen, and nanowhite toothpaste. The purchase will allow oral care research development firm Smash Labs to launch its new oral care formulations under the miBrite Teeth Whitening brand.

"When you develop custom formulations for some of the largest companies in oral care, the company you develop the products for have the final say on the product's formulation," says Dr. Martin Giniger, Ph.D., DMD, Chief Scientist of Smash Labs, "miBrite allows us to launch some of our best ideas while having full control." "We have so many new paradigm-shifting, platform technologies which will truly enhance people's oral health while also making products that are very safe and made with the newest technology available," continues Dr. Giniger. "The best is yet to come!"

The details of the sale have been kept confidential.

ABOUT Smash Labs, LLC

Smash Labs, LLC is a multi-faceted oral care product innovation international firm based in Boca Raton, Florida, and Amsterdam, The Netherlands. Dr. Martin Giniger, Ph.D., DMD heads the company as Smash Lab's Chief Scientist and works together with Oral Care R&D formulator Matt Spaid. Smash Labs works closely with companies worldwide and helps them formulate the products of their dreams. For more information, visit http://www.smash-labs.com and http://www.mibrite.com

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Matt Spaid
@miBrite4u
since: 03/2016
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