Achieving this milestone is not just about the number of free skin checks we performed. It is about transforming the health care experience altogether.
ROLLING MEADOWS, Ill. (PRWEB) October 21, 2019
The American Society for Dermatologic Surgery (ASDS), the largest specialty organization representing dermatologic surgeons, is pleased to recognize Aurora Badia, MD, DO, Founder and Medical Director of Florida Skin Center, as the top national screener in its Choose Skin Health program. Dr. Badia provided more than 1,800 free skin cancer screenings in the 2018-19 program year.
"Achieving this milestone is not just about the number of free skin checks we performed. It is about transforming the health care experience altogether,” said Dr. Badia. “No one should ever lose a loved one to skin cancer, and providing free screenings to any person at any age is just one way we demonstrate our passion for serving and caring for others. Besides elevating awareness for protection and early detection of skin cancer, we welcome and treat our visitors with unequaled respect and compassion. It is my honor and privilege to work with an amazing care team to improve the quality of health care and impact so many lives."
In partnership with Neutrogena, the year-round Choose Skin Health program encourages healthy, sun safe behaviors, promotes prevention techniques, advocates for regular sunscreen use and offers free skin cancer screenings by ASDS member dermatologists. ASDS members have performed nearly 35,000 free skin cancer screenings since the program began in 2010.
2019 top regional screeners include:
- Mitchel P. Goldman, MD
- Andrew T. Jaffe, MD
- Sonya Kenkare, MD
- Daniel J. Ladd, Jr., DO
- Daniel Marshall, DO
- Dawn Sammons, MD
Of those consumers screened during the 2018-19 program year:
- 59.8% had never been to a skin cancer screening
- Only 19.7% used sunscreen daily
- 30.5% had used a tanning bed in their past (up from 25% in 2018)
- 12.8% had previously been diagnosed with skin cancer
- Biopsies were recommended for 37% of those screened
ASDS continued its award-winning tradition of heavily promoting its public service programs, including Choose Skin Health, during Skin Cancer Awareness Month this past May with an integrated marketing plan. The 2017, 2018 and 2019 campaigns received multiple platinum and gold awards from the Hermes, Aster and MarCom award competitions.
For more skin cancer resources, visit asds.net/SkinCancer.
About American Society for Dermatologic Surgery
The American Society for Dermatologic Surgery (ASDS) is the largest specialty organization exclusively representing dermatologic surgeons who have unique training and experience to treat the health, function and beauty of skin throughout every stage of life. ASDS members are recognized as leaders in the field of cosmetic and medically necessary skin surgery. They also are pioneers in the field; many are involved in the clinical studies that bring popular treatments to revitalize skin and fill and diminish wrinkles to the forefront. Their work has helped create and enhance many of the devices that remove blemishes, hair and fat, and tighten skin. Dermatologic surgeons also are experts in skin cancer prevention, detection and treatment. As the incidence of skin cancer rises, dermatologic surgeons are committed to taking steps to minimize the life-threatening effects of this disease. For more information, visit asds.net.