Flybuy's digital tools bring real-time order visibility to goop kitchen, creating a faster, more transparent pickup experience for guests.
WASHINGTON, Nov. 2, 2026 /PRNewswire-PRWeb/ -- Flybuy, the leader in location-based technology for restaurants and retailers, launched at goop kitchen locations, bringing guests real-time order visibility while streamlining operations for restaurant teams.
The rollout includes the Flybuy Order Ready Board, a clean digital display that streamlines pickup and gives guests live updates on their order status. Branded to match the restaurant experience, the Flybuy Order Ready Board gives guests confidence their order is progressing while creating a calmer, more organized pickup environment.
"We have all seen the frustration and frazzled staff when guests crowd the counter and repeatedly wonder and ask when their order is going to be ready," said Marc Wallace, CEO and Co-Founder at Flybuy. "Our Flybuy Order Ready Board gives guests complete visibility into their order while helping restaurant teams create a more organized, efficient operation. Guests can wait patiently, knowing they will be updated as soon as their order is ready, and staff can focus on making those orders. It's a simple change that has a meaningful impact on both the guest and staff experience."
Known for its clean, made-to-order food, goop kitchen continually invests in technologies that enhance convenience without compromising the guest experience. By introducing live in-store order tracking, guests can easily monitor their order's progress from preparation to pickup.
"At goop kitchen, we want to make clean, delicious food easy to enjoy, and a smooth pickup process is an important part of that experience," said Melina Hsiao, Senior Director of Technology & Insights at goop kitchen. "Flybuy's Order Ready Board fits naturally into that philosophy by making the pickup process more intuitive, reducing uncertainty, and allowing our team to focus on delivering great food and genuine hospitality."
The partnership is expected to expand beyond the lobby experience. As part of the next phase, goop kitchen plans to deploy Flybuy Delivery Optimization, giving restaurant staff real-time visibility into delivery driver arrivals, wait times, and pickup readiness through Flybuy's operations dashboard. By syncing food prep with driver arrivals, Delivery Optimization helps reduce wait times, improve order freshness, and increase delivery efficiency.
The Order Ready Board is part of Flybuy's growing suite of guest engagement and fulfillment solutions, which also includes arrival detection, guest messaging, table ordering, and delivery intelligence. Together, these tools help restaurants improve speed of service, reduce operational friction, and create exceptional guest experiences across every ordering channel.
About Flybuy
Flybuy is the leading omnichannel location platform leveraging AI-powered technology to optimize speed of service across pickup, delivery, and drive-thru. In an era where every second matters, especially for order-ahead and off-premise fulfillment, Flybuy reduces wait times and ensures fast, accurate, and seamless handoffs; boosting both operational efficiency and guest satisfaction. Through its integrated Marketing Suite, Flybuy also enables brands to deliver hyper-targeted, moment-based messages during key stages of the customer journey; helping to drive engagement, increase check size, and support broader loyalty initiatives. Tailored for restaurants, grocery, and retail, Flybuy's AI-driven location engine is transforming how brands manage off-premise transactions and drive customer lifetime value. For more information, visit flybuy.com.
About goop kitchen
Crafted to make you feel good, goop kitchen serves clean, made-to-order food, without refined sugars, seed oils, or processed additives. Founded by Gwyneth Paltrow, and led by Michelin-trained Chef Kim Floresca, the menu is built around thoughtfully sourced, nutrient-dense ingredients and designed primarily for delivery and takeout.
Media Contact
Rebecca McFarland, Flybuy, 1 2026819434, [email protected], www.flybuy.com
SOURCE Flybuy
Share this article