FOCUS Brands Sets its Sights on Best-in-Class Hospitality through Technology

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Franchising Giant Empowers Thousands of Franchisees through FranchiseBlast

“Our culture is all about equality, diversity, innovation and growth,” said Steve Roach, CIO. “These tools will help us codify excellence in everything that we do.”

FOCUS Brands including Cinnabon®, Schlotzsky’s®, Moe’s Southwest Grill® and McAlister’s Deli® use FranchiseBlast Brand Consistency and Planning tools to delight both customers and franchisees alike. The best-in-class iconic, global foodservice brands will empower local restaurants through industry-leading mobile tools.

“We drive both hospitality and excellence for our brands,” said Steve Roach, CIO of FOCUS Brands. “That is done by getting thousands of little details right for our guests, which this technology will help us achieve.”

FranchiseBlast's Brand Consistency software will allow Focus Executives and operations teams to identify and recognize top performers within the franchise network. Further, these tools assist with continued coaching and support for franchisees that require more attention including standards which need to be improved, audit averages, outstanding tasks and more.

At the same time, the brand is investing in Business Planning tools, enabling the franchisees and their business coaches to work together to set goals and achieve them.

“FOCUS is already a leader in the franchising community,” said Dean Hatzitheodosiou, Sr. Director of Business Development at FranchiseBlast. “We have had a fantastic working relationship over the past few years. These tools will help them maintain their elite position in our rapidly changing business environment.”

Embodying the entrepreneurial spirit, restaurant managers will also have the capability to self-assess their performance, rather than waiting for a franchise business consultant to do it.

“Our culture is all about equality, diversity, innovation and growth,” said Roach. “These tools will help us codify excellence in everything that we do.”

FOCUS Brands will continue rolling out new uses of FranchiseBlast’s extended suite of coaching tools into 2020. FranchiseBlast is also utilizing Artificial Intelligence (AI) to provide actionable insights to the brands based on their operational excellence evaluations.

About FOCUS: Atlanta-based FOCUS Brands Inc. (“FOCUS Brands”) is a leading developer of global multi-channel foodservice brands. FOCUS Brands, through its affiliate brands, is the franchisor and operator of more than 6,000 restaurants, cafes, ice cream shoppes and bakeries in the United States, the District of Columbia, Puerto Rico and over 50 foreign countries.

About FranchiseBlast: FranchiseBlast's Scorecards, Franchisee Field Audit App and collaboration tools
empower franchisors to achieve operational excellence and brand consistency across locations. Their user-friendly apps help strengthen and connect the franchise organization and are used by over 100 brands including Ballard Brands, Recipe Unlimited and Pita Pit.

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Stefania Sigurdson Forbes
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