Focus Your Brain, Power Your Game with Cognizin® Citicoline: Cognizin® to be featured for the first time at SxSW Gaming Expo

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Popular nootropic ingredient Cognizin® Citicoline set to showcase at SxSW Gaming Expo, March 15th-17th

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“We are so excited for Cognizin® to take new steps into the gaming industry, especially as consumers are taking more interest in the cognitive benefits of nootropics,” says Elyse Lovett, Senior Marketing Manager at Kyowa Hakko USA,

Cognizin® Citicoline, a branded form of citicoline clinically studied to support mental energy, focus and attention*, is headed to Austin’s 2019 South by Southwest (SxSW) Gaming Expo as interest in nootropics continues to grow in the gaming industry.

Cognizin® will be exhibiting at booth #2023 in the PC Arena from March 15th – 17th, where attendees can stop by and learn about the benefits of citicoline, try out cutting-edge nootropic supplements, and discover how Cognizin® can help support their mental energy and focus*.

Cognizin® will be sponsoring two popular PC games at the event – Hearthstone, an online card logic game, and PlayerUnknown’s Battlegrounds (PUBG), an online multiplayer battle royale game. Each PC game will host Cognizin® sponsored tournaments for event attendees to participate in. PUBG will kick off their three-hour gaming tournament on Friday, March 15th from 3:00pm to 6:00pm, with Hearthstone’s to follow on Sunday, March 17th from 11:00am to 2:00pm in the PC Arena.

Gamers are also invited to participate in Cognizin’s “Tap to Win” competition at the booth. Competition will be fierce at the SxSW Gaming Expo and gamers will be looking to up their game. A recent study using the Finger Tap Test supported improved attentional abilities, psychomotor speed and inhibition in healthy adolescent males when supplementing with Cognizin® Citicoline over a 30-day period (McGlade, et al., 2015). The double-blinded study was conducted by neuropsychologists using a variation of tests which simulated cognitive functions and keyboard actions similar to those exercised in PC videogames (McGlade, et al., 2015).

“We are so excited for Cognizin® to take new steps into the gaming industry, especially as consumers are taking more interest in the cognitive benefits of nootropics,” says Elyse Lovett, Senior Marketing Manager at Kyowa Hakko USA, “With research supporting Cognizin’s influence on focus, attention and motor speed, SxSW will open new avenues for Cognizin®, the nootropics industry and gamers alike – let the games begin!”

Media interested in more information or setting up an interview with a representative from Kywoa Hakko USA to discuss the health benefits of citicoline, please contact Sara White at sara@adinnyc.com or 212-693-2150.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

About Cognizin®
Cognizin® Citicoline, manufactured by Kyowa Hakko Bio Co., Ltd., is a clinically studied and branded form of Citicoline, a natural substance made endogenously in the body and especially vital to brain health. * Citicoline is a potent brain-health nutrient. A proprietary form of citicoline, Cognizin® has been clinically studied to support mental energy, focus, attention, and recall. Cognizin is manufactured through a fermentation process to yield high quality and high purity. Cognizin is also highly stable, GRAS, ultra-pure and allergen-free. For more information on Cognizin, visit Cognizin.com.

About Kyowa Hakko USA:
Kyowa Hakko USA is the North American sales office for Kyowa Hakko Bio Co. Ltd. (Kyowa), an international health ingredients manufacturer and world leader in the development, manufacturing and marketing of pharmaceuticals, nutraceuticals and food products. Kyowa is the maker of branded ingredients including Cognizin® Citicoline, Pantesin®Pantethine, Setria® Glutathione, as well as Sustamine® L-Alanyl-L-Glutamine. For more information, visit http://www.kyowa-usa.com.
McGlade, E., Agoston, A. M., Dimuzio, J., Kizaki, M., Nakazaki, E., Kamiya, T., & Yurgelun-Todd, D. (2015). The Effect of Citicoline Supplementation on Motor Speed and Attention in Adolescent Males. Journal of Attention Disorders,23(2), 121-134. doi:10.1177/1087054715593633

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Elyse Lovett
Kyowa Hakko
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