Following 600% YoY Growth, Keto Krisp® by CanDo Expands National Retail Footprint, Closes Round of Fundraising, and Hires Former RXBAR Exec as COO
With a leadership and advisory team of industry veterans and experts alike, Keto Krisp has built a loyal, nationwide consumer base across its eCommerce platforms and within regional retail partners, over just a few years, fueling its omnichannel sales strategy as shoppers diversify the way they stock up on their favorite snacks
LOS ANGELES, June 2, 2021 /PRNewswire-PRWeb/ -- Keto Krisp® by CanDo (http://www.tastecando.com), a line of low-carb, low-sugar and delicious-tasting keto bars, is making its presence known amongst the industry and hungry consumers alike, entering the summer season with growth and expansion, across all aspects of the brand, including increased retail distribution, a successful round of fundraising from industry veterans, and the hire of former RXBAR Chief Supply Chain Officer/VP Supply Chain Tom Melcher, as its Chief Operating Officer.
With only a few years since launching its line of optimal-protein keto bars, the startup has been on a mission to deliver on taste, ingredients and nutrition, while remaining steadfast in supporting and connecting with its consumers to instill the CanDo ethos, brought to by founder Adam Bremen. The result: A fast-paced upward trajectory and unmatched fan loyalty that, most recently, has Keto Krisp significantly contributing to both the growth of the entire bar category, at 17%*, and growing 600% YoY, as a brand.
Today, Keto Krisp is the #1-selling bar in Whole Foods, the #2-selling Bar in Sprouts, the #1 selling Keto Bar in Wegmans, Publix and Fresh Market*, as well as the #1-rated Keto bar on Amazon**.
In building this momentum, CanDo has attracted investors and talent with vast and diverse industry experience, completing a round of fundraising from noteworthy CPG and startup veterans.
Keto Krisp is continuing its expansion into additional channels, while increasing its SKU offerings in existing banners, beginning with 1,000 store distribution in Walmart and increased store counts and flavors at HEB, and the addition of Almond Butter Blackberry Jelly and Chocolate Raspberry Keto Krisp to all Sprouts locations.
The investment round and increased demand for production come at the optimal time for the CanDo to welcome Tom Melcher, former Chief Supply Chain Officer/VP Supply Chain for RXBAR, as its first Chief Operating Officer. With more than a dozen years of experience, Melcher was brought in as an early-stage team member of RXBAR, supporting operations and supply chain as the company scaled, with triple-digit year-over-year growth, and went through an eventual acquisition by Kellogg Co.
"It's a complex combination of attributes to be a successful, startup bar brand, and I've seen firsthand what it takes to build, grow and maintain quality in all aspects of the business, while doing so. Between CanDo's inspiring brand story and larger-than-life founder, it's undeniably-delicious products, and its team of passion-forward, quality-obsessed entrepreneurs, this company checks all the boxes for that winning combination of a successful brand; one I'm honored and excited to jump right into," said Melcher.
In his role as COO, Melcher will lead CanDo's end-to-end business operations and supply chain, as well as oversee multiple areas of the business, focusing on the company's quality control, manufacturing, fulfillment, logistics, planning, and more.
"I've tried a lot of bars, and I can say with full certainty that the CanDo team's obsession with the taste, texture and quality food means no shortcuts or compromises, no matter what it takes, and I've seen that proven in recent months, as the distribution increased rapidly and the long-term innovation pipeline was built out with quality as the #1 focus," said Melcher. "Product aside, Adam is one of the greatest humans I've ever met; his commitment to fostering a value and culture-based organization with a relentless desire to win and serve CanDo's customers to the highest level possible is something you can't contrive — it has to be authentic — and the team he's built embodies that authenticity in everything they do."
Keto Krisp's current line of low-sugar, low-carb flavors, including Almond Butter Chocolate Chip, Almond Butter, Chocolate Mint, Chocolate Raspberry and Plant-Based Almond Butter Blackberry Jelly are available online at http://www.tastecando.com and in-store at Whole Foods SoPac, Wegmans, H-E-B, Harris Teeter and Publix and Sprouts, with more retail partners announced soon.
For more information, visit http://www.tastecando.com
_________About CanDo_________
CanDo (http://www.tastecando.com) is driven by a mission to inspire and empower a community of doers, dreamers and believers to live a healthier, more-fulfilling lifestyle, every day.
Founder Adam Bremen was born with Cerebral Palsy and has used an electric wheelchair for mobility his entire life. From an early age, he was instilled with the mentality that, "Life would always be about you CanDo, not about what you can't."
Keto Krisp is the result of Bremen's weight-loss journey, after discovering and adopting the Keto lifestyle, and the search of a delicious, on-the-go snack he couldn't find on the market. Keto Krisp's line of low-sugar, low-carb protein bars is the perfect combination of premium nutrition, unrivaled taste and a crave-worthy crunch that puts it in a league of its own.
Together, with CanDo's products and commitment to empowering its community, they're committed to being there every step of the way.
It's about what you CanDo.
For more information, visit http://www.tastecando.com
_________About Adam Bremen, Founder of CanDo_________
My name is Adam Bremen and I am the Founder of CanDo - maker of Keto Krisp protein bars!
At CanDo, our mission is to inspire and empower everyone to live a healthier lifestyle every day.
Why? I was born with Cerebral Palsy and have used an electric wheelchair to move around my entire life. From an early age, my parents instilled in me that life is about what I CAN DO, not what I can't do.
It is this very spirit that propels us forward, pushes us to seek better, do better.
And it is this spirit that defines our drive to make the best products we can.
At 42, I was overweight and needed to make a change. I transitioned to a keto-based diet and began exercising daily. I lost 65 lbs! During my weight loss journey, I couldn't find an on-the-go snack that tasted good. So, I created Keto Krisp, the perfect combination of a protein bar with an unrivaled taste and premium nutritional ingredients.
After all, life's too short to eat sh##y tasting bars.
Today, we at CanDo invite you to join the tribe, whether Keto or not, and embody the CanDo spirit.
To do, instead of dream. To decide to live the way you want.
And together, with our products and commitment to empowering our community, will be there every step of the way.
It's about what you CanDo,
-Adam Bremen
*24 WEEK $$/TDP IN SPROUTS APRIL 2021 SPINS DATA // 24 WEEK SPINS NATURAL (KETO KRISP DOLLARS / TOTAL POSITIVE DOLLARS) // 24 WEEK $$/ TDP IN WFM APRIL 2021 NIELSEN DATA // 24 WEEK VELOCITY DATA WEGMANS OCTOBER 2020
**HIGHEST-AMAZON RATING OF ALL KETO PROTEIN BARS, AS OF AUGUST 2020
Media Contact
Hayley Thorfinsonn, CanDo, +1 602-909-2383, [email protected]
SOURCE CanDo
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