Top retailers successfully confronted some major digital marketing challenges in 2020 with new innovations from Kenshoo that complement our core e-commerce, search, social and mobile advertising solutions.
SAN FRANCISCO (PRWEB) October 30, 2020
Kenshoo (https://kenshoo.com/), a global leader in marketing technology, was named the top provider of search engine marketing and social media marketing technology in Digital Commerce 360’s Leading Vendors to the Top 1000 report.
“Top retailers successfully confronted some major digital marketing challenges in 2020 with new innovations from Kenshoo that complement our core e-commerce, search, social and mobile advertising solutions,” said Nich Weinheimer, general manager, Ecommerce for Kenshoo. “As marketers prepare for a world without cookies, always-on incrementality testing and our new API access to Amazon Attribution have emerged as important performance-enhancing tools.”
Much has changed with respect to search engine and social media advertising since Kenshoo first appeared in and atop these vendor rankings in 2014, and new methods to measure results and improve campaigns with cross-channel marketing intelligence have taken center stage in 2020. Kenshoo’s newly unveiled API access to Amazon Attribution, for example, gives advertisers the ability to scale efforts to better measure, understand and improve the performance of search engine and social media advertising that aims to drive sales in Amazon’s marketplace. Always-on incrementality testing provides a new approach to gauging performance and a proven alternative to cookie-based measurement. These and other insights-centric solutions assisted many advertisers in 2020 as they began to realize the limits of historical insights during a global pandemic that has upended consumer behavior in many ways.
The Digital Commerce 360 ranking of top solution providers offers a roadmap for retailers searching for the e-commerce technologies and services most preferred by the Top 1000 merchants. Vendor rankings are based on the number of clients in the 2020 edition of Digital Commerce 360’s Top 1000. The report ranks the top 10 vendors used by Digital Commerce 360 Top 1000 retailers across 24 categories, and Kenshoo led as the vendor with the most Top 1000 clients in the search engine marketing and social media marketing categories.
Kenshoo is the leading marketing technology platform for brands looking to plan, activate and measure growth strategies across the most-engaging digital channels. Kenshoo offers the only marketing solution that combines data-driven insights and best-of-breed optimization to help make informed decisions, scale and measure performance across Google, Facebook, Microsoft, Amazon, Walmart, Roundel, Instacart, Apple Search Ads, Pinterest, Snapchat, Instagram, Verizon Media, Yandex, Yahoo Japan, and Baidu. Kenshoo’s machine-learning algorithms and artificial intelligence leverage market signals and enable companies to predict and keep pace with the omnichannel customer journey. Kenshoo has 27 international locations and backing by Sequoia Capital, Arts Alliance, Tenaya Capital, and Bain Capital Ventures. Please visit Kenshoo.com for more information.
Kenshoo brand and product names are trademarks of Kenshoo Ltd. Other company and brand names may be trademarks of their respective owners.
About Digital Commerce 360 Research
At Digital Commerce 360 Research, our goal is to provide data and information about ecommerce that helps retail companies, investors and technology providers prosper.
The team tracks hundreds of metrics on thousands of online retail companies around the world, including such sought-after data points as web sales and traffic, conversion rates, average order value and key technology partners used to power their ecommerce businesses. We sell this data in its raw format in our multiple online databases, and we dig deeply into these numbers to help inform our 30+ exclusive analysis reports we publish each year on key ecommerce topics, including online marketplaces, cross-border ecommerce and omnichannel retailing. In-depth, data-focused reports are also available on key categories of online retail like apparel, housewares, food and luxury. We also have a robust custom research department, which provides tailored research products—in-depth reports, exclusive surveys, raw data pulls and other products—for top retail companies, consultants, financial analysts and technology companies.