Forix's Conversion Rate Optimization Services Help Lead SportRx to Unprecedented Growth
Forix, an industry-leading eCommerce web development expert, recently released an analysis of the Magento 2 migration and conversion rate optimization services it provided for SportRx with resounding success.
PORTLAND, Ore., March 5, 2019 /PRNewswire-PRWeb/ -- Forix's Magento 2 migration and conversion rate optimization services contributed to a significant boost in revenue from SportRx's Magento 2 website. In the last year, Forix has migrated SportRx's website from Magento 1 Enterprise Edition to Magento 2 Commerce with tremendous success including:
- 71% year-over-year increase in overall mobile conversion rate
- 62% increase in website conversions
- 15% increase in revenue per visitor
- 40% increase in total revenue
As more users choose to shop online from their mobile devices, many companies like SportRx recognized the need to provide a mobile shopping experience that is as seamless as their desktop site. In 2018, SportRx wanted to migrate to an updated content management system that could cater to the modern shopper. They recognized that updates via Magento 1 Community Edition required heavy development, but were not willing to sacrifice its integration capabilities or their customer-first mentality.
With the help of Forix and the Magento 2 platform, SportRx was able to create a shopping experience that is both easy to navigate and intuitive. What began with weeks of planning, deliberation, and wireframing by Forix resulted in a new and improved SportRx website. SportRx CEO, Dan Bruton, says "Magento let us create the dynamic shopping experience our customers deserve and show them where their personalized eyewear could take them."
Forix's conversion rate optimization (CRO) services focus on identifying areas for growth and improving the overall user experience, leading to more engagement and ultimately, revenue. Forix uses heat mapping and behavioral analytics to assess the sources of potential customer loss to make data-driven recommendations for fixing them. Forix formally announced the service offering earlier this year after the successes they achieved with clients like SportRx. Forix CEO, Ngu Nguyen, says that "in the end, we were able to improve the user experience for SportRx's mobile and desktop sites, resulting in the tremendous increase in both conversion rate and revenue."
About Forix:
Forix is a Portland-based B2B eCommerce web design and development agency. Primarily, Forix provides Magento managed services, Conversion Rate Optimization, and digital strategies to eCommerce businesses seeking to optimize their digital shopping experience. The company aims to help its clients grow their respective businesses, improve customer retention, and increase returns on investment in today's competitive digital marketplace. Forix is a proud Magento Enterprise Partner.
About SportRx:
SportRx is a San Diego-based eCommerce company specializing in custom, prescription eyewear across a variety of sports and outdoor activities. Since 1996, SportRx has led the industry in prescription wraparound lenses, prescription sports sunglasses, and prescription snow goggles that are tailored to each customer. SportRx prides itself on delivering a five-star customer service experience. The SportRx website and YouTube channel are the online resource for all things sports prescription eyewear.
SOURCE Forix
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