New silhouettes, photochromic lenses, and statement-making finishes deliver a balance of durability and contemporary style
NEW YORK, Oct. 21, 2026 /PRNewswire-PRWeb/ -- FORK Eyewear, part of Optimax Eyewear Group, the group behind GlassesUSA.com and OTTICA.com, announces the launch of its Fall 2026 Collection. Designed for both day and night wear, the new collection expands FORK's lineup of unisex sunglasses with six new silhouettes, new colorways, photochromic lenses and fashion-led details inspired by the brand's after-hours point of view.
Made to make a statement after dark, the new drop introduces six new frames in a variety of colorways, including silver, brown, gray, tortoise, and black, delivering a mix of sharp oval frames, squared-off silhouettes, rectangular shapes, and sport-inspired wraparound styles. Each frame comes with a choice of lighter or darker lenses for a mood-matching look, with select colorways featuring the brand's first-ever photochromic lenses that adapt to changing light, darken outdoors and become clearer in lower light. Designed to enhance light, not just block it, all lenses feature a backside anti-reflective coating to cut glare from behind so vision stays sharp, clear, and comfortable in every scene while still offering UV400 protection. Every pair is crafted with quality-grade materials, including acetate, metal, and advanced reflective coatings, which strike a balance between durability and contemporary style.
"We started this collection by looking closely at what our customers were already choosing - which shapes, proportions and lens colors were selling - and then layered that with broader market research," says Hila Shtram, General Manager of FORK Eyewear and Chief Digital Officer at Optimax Eyewear. "The goal was not to chase trends, but to understand what was resonating and evolve it through FORK's point of view."
The Fall 2026 Collection builds on FORK's signature day-to-night approach while introducing new shapes, lens technologies and finishes for the season.
The Fall Collection is available to shop now at forkeyewear.com in six new styles: GHOSTED, EMBER, LOWKEY, CHASER, ECHO, and PHASE, with prices ranging from $97-$135.
"For Fall, we wanted to play with contrast: sharper silhouettes, softer and more experimental lens tints, unexpected proportions and small construction details that reveal themselves up close," says Lihi Kopel, FORK Eyewear Designer. "Each frame has its own personality, but the collection still feels unmistakably FORK and works naturally from day into night."
About FORK Eyewear
FORK Eyewear is a fashion-led eyewear brand from Optimax Eyewear Group, the group behind GlassesUSA.com and OTTICA.com, built for long days, late nights and everything in between. Their collection of unisex sunglasses blends minimalist design with a raw edge, signature tinted lenses, sharp lines, and an understated sense of rebellion. These are frames designed for the scene: optimized for low light, loud energy, and late-night hours when style and visibility matter most. From blueprint to the club floor, every FORK frame is grounded in intention and functionality, down to the tint, materials, and silhouette, and crafted using premium acetates and metals. The FORK process is precise, moving from 3D design and prototyping to real-world testing in nightlife environments. Every groove, curve, and finish is intentional, delivering eyewear that doesn't just look good, but belongs exactly where it's worn.
Website: forkeyewear.com
Instagram: instagram.com/forkeyewear/
Media Contacts
RAGDOLL PR, [email protected]
Media Contact
Sydney Kuhn, RAGDOLL PR, 1 4154975122, [email protected]
SOURCE FORK Eyewear
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