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FORMAT Partners With FORTË To Create FORMAT Live

FORMAT is offering a virtual on-demand platform, powered by FORTË, to elevate their classes by providing an at-home digital experience.


News provided by

FORTË

Jan 14, 2022, 12:00 ET

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NEW YORK, Jan. 14, 2022 /PRNewswire-PRWeb/ -- FORMAT is a results oriented Barre, HIIT, and Strength Training studio in the Boston area offering both in studio and livestream classes. Elevating the at-home digital experience will bring members together through community, engagement, and powerful content.

FORMAT founders, Caitlin and Thalia, share their thoughts on their new platform, "We are so excited to be partnering with FORTË to elevate our virtual experience. With this new platform, we will not only be able to continue to provide the same challenging and engaging at home classes, but also be able to offer all of you an On Demand platform where you can access FORMAT classes anywhere anytime. We can't wait for you to discover all of the amazing features that this platform has to offer. We truly believe that this partnership gives us the power to grow our community and move our business forward."

FORTË is a fully-automated end-to-end white label solution that helps fitness operators seamlessly produce live and on-demand fitness classes. They provide software and hardware - including cameras and lighting - and facilitate the entire installation process. FORTË Founder and CEO, Lauren Foundos, couldn't be happier about the new partnership with FORMAT.

Lauren Foundos, Founder and CEO of FORTË shared, "We are so excited to be launching this partnership with FORMAT to bring their members an incredible live and on-demand experience through their Barre classes. Our integration with MarianaTek powers the seamless opportunity for the FORMAT team to produce live & on-demand content while providing the best customer engagement."

ABOUT FORMAT

FORMAT was born of the idea that Barre, a fitness concept that founders Caitlin and Thalia love for it's physical and mental benefits, needed a makeover. We wanted to elevate barre to a place that's dynamic, athletically paced, challenging, and viewed by the industry as a viable and powerful form of strength training. FORMAT's vision is to be a one stop shop for all your strength, endurance, low impact, high impact needs, and to create and nurture a community that lifts you up and supports you in reaching your goals.

ABOUT FORTË

FORTË is a female founded and led technology company. Launched by Lauren Foundos in 2015, FORTË's white label streaming platform helps boutique fitness studios, big box gyms and health clubs create premium live and on-demand fitness experiences for members. The FORTË solution is proprietary & turn-key. The company provides hardware and software, and facilitates the entire installation process. By removing complexities associated with production, FORTË's fully-automated streaming solution allows fitness operators to focus on what they do best - create world-class content and deliver it to members wherever they are.

For more information, please visit http://www.goforte.fit or contact the company at [email protected].

Media Contact

Lauren Foundos, FORTË, +1 888-773-6783, [email protected]

Twitter

SOURCE FORTË

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